Youth Entrepreneurship Course 5
Content marketing is like a date. If you just keep talking about yourself, you won’t get the chance to meet again.
First of all, your content should be easy to be found. The purpose of self-media marketing is to make customers find you. So when doing content marketing, you should take SEO, search engine crawling and other factors into consideration to increase the chance of being found and bring you more traffic for free.
Secondly, the publishing channel is very important. One channel I recommend is hub-and-spoke publishing, using your own website and blog as the first place to publish the content, and then publishing it to the places where japan phone number data it should be shared. This can increase the attractiveness of your own website to users, including increasing the weight of search engines. Let me share two more cases with you, one in the B2C field and the other in the B2B field.
Youth Entrepreneurship Course 6
This is an activity we did on social media. You can buy it by scanning the QR code. It’s just a box of strawberries. If you like it, you can buy it. So how long is the whole activity from sharing to buying?
In addition, we held an event on China Merchants Bank's Weibo and WeChat, offering free samples of organic rice. All 5,000 samples were sold out in less than an hour. In this sense, this can also be considered free media.
Let’s look at B2B again, taking SAP as an example. SAP is a well-known manufacturer of enterprise ERP systems. In 2012, SAP launched a marketing project: making content the focus of the SAP Business Innovation Blog site. The business goal of this blog site is to increase SAP product awareness, establish a thought leader brand, and drive users to take the next step by responding to questions from early-stage users.