Product catalogues with widespread distribution
Posted: Thu Jan 23, 2025 8:40 am
A company, of any size, today can own: a newspaper of his one of his TVs a radio In reality we are talking, in order: a blog , a YouTube channel, a podcast channel and an e-commerce website. Tools within the reach of any business, even the smallest. The only limit is imagination and "elbow grease", certainly you don't need million-dollar budgets like for traditional mass media. You don't even need to use all these tools, sometimes you just need to master a single medium that, with the right strategy, allows a company to reach hundreds of thousands of potential customers, without spending a single euro on advertising, something impossible until a few years ago.
This is the case of Gary Vaynerchuk who mauritius business email list made the family winery grow enormously thanks to a series of video reviews of wines via a free YouTube channel. We are talking about a business that, from 3 million in turnover, has reached 60 million. Today all companies have a chance. The problem is that these opportunities are not seized or are seized badly. The main 3 mistakes in my opinion are these: Not forming (this leads to mistakes 2 and 3) Creating an ineffective website (by evaluating the wrong supplier upstream) Do not do web marketing activities to promote the site What should a company do today that wants to exploit the web to its full potential? There is no universal recipe, it must be studied case by case but, one thing is certain, expecting to be successful online just because you have created a website is not enough, you need to invest in training, to carry out internal activities and understand which activities to delegate and to whom, as well as investing in web marketing, to ensure that all the efforts in creating the website are rewarded by traffic and customers.
This is the case of Gary Vaynerchuk who mauritius business email list made the family winery grow enormously thanks to a series of video reviews of wines via a free YouTube channel. We are talking about a business that, from 3 million in turnover, has reached 60 million. Today all companies have a chance. The problem is that these opportunities are not seized or are seized badly. The main 3 mistakes in my opinion are these: Not forming (this leads to mistakes 2 and 3) Creating an ineffective website (by evaluating the wrong supplier upstream) Do not do web marketing activities to promote the site What should a company do today that wants to exploit the web to its full potential? There is no universal recipe, it must be studied case by case but, one thing is certain, expecting to be successful online just because you have created a website is not enough, you need to invest in training, to carry out internal activities and understand which activities to delegate and to whom, as well as investing in web marketing, to ensure that all the efforts in creating the website are rewarded by traffic and customers.