MarTech use case sharing
Posted: Thu Jan 23, 2025 8:21 am
Although MarTech and AdTech have many differences, they are not opposites, but complementary. Advertising is an important means of marketing, which can help companies attract and influence potential customers. Marketing is an important foundation of advertising, which can help companies establish and maintain customer relationships. Through the integration of MarTech and AdTech, companies can achieve more precise and personalized marketing through data sharing, improve customer loyalty and satisfaction, and create greater value and competitive advantage!
Next, I will share how companies in 4 different fields use bank phone number data Super 8, a MarTech tool, to transform communities and LINE official accounts into powerful marketing weapons to enhance customer loyalty and performance:
Jiu Zhennan｜Attract customers to come to your door automatically through LINE, increasing the overall repurchase rate by 50%
Before using Super 8, Jiu Zhennan, a century-old bakery, had always relied on EDM and SMS as its CRM channels. However, both tools have shortcomings: EDM does not have a tag function and cannot accurately filter the sending list, which can easily cause redundant and distracting messages; SMS is expensive, and the opening rate cannot be tracked, making it difficult to evaluate the effect. In other words, they lack opportunities to interact with consumers and cannot explore members’ consumption intentions. They are tools for one-way transmission of messages.
Next, I will share how companies in 4 different fields use bank phone number data Super 8, a MarTech tool, to transform communities and LINE official accounts into powerful marketing weapons to enhance customer loyalty and performance:
Jiu Zhennan｜Attract customers to come to your door automatically through LINE, increasing the overall repurchase rate by 50%
Before using Super 8, Jiu Zhennan, a century-old bakery, had always relied on EDM and SMS as its CRM channels. However, both tools have shortcomings: EDM does not have a tag function and cannot accurately filter the sending list, which can easily cause redundant and distracting messages; SMS is expensive, and the opening rate cannot be tracked, making it difficult to evaluate the effect. In other words, they lack opportunities to interact with consumers and cannot explore members’ consumption intentions. They are tools for one-way transmission of messages.