He advises marketers to include these in their content strategies:
Posted: Thu Jan 23, 2025 4:02 am
Godwin says marketers should expect a major evolution in their content distribution strategies and optimization techniques.
As content distribution expert Ross Simmonds points out, content is no longer king. Distribution is.
5. Search Engines Will Reward Risk-Taking Content
In the new world of SEO, being good is no longer enough. Ryan Law explains that “content that takes risks—anything that differs in focus or vision from existing search results—has a mechanism to be rewarded .”
Write broader, more comprehensive ivory coast whatsapp resource content that provides deep value to readers
Challenge the known knowledge with a different view. Pay attention to the gaps in top-ranking content and fill them in
Find and address the unserved cause. Scan online communities and conduct surveys to dig deeper into your customer pain points
Add expert quotes from SMEs like this
6. Go beyond the SERPs
Instead of trying to rank first in the SERPs, explore other aspects of increasing brand visibility.
According to a study , around 82% of users aged 18-64 use search engines. This leaves 18% of traffic untapped through alternative means.
As content distribution expert Ross Simmonds points out, content is no longer king. Distribution is.
5. Search Engines Will Reward Risk-Taking Content
In the new world of SEO, being good is no longer enough. Ryan Law explains that “content that takes risks—anything that differs in focus or vision from existing search results—has a mechanism to be rewarded .”
Write broader, more comprehensive ivory coast whatsapp resource content that provides deep value to readers
Challenge the known knowledge with a different view. Pay attention to the gaps in top-ranking content and fill them in
Find and address the unserved cause. Scan online communities and conduct surveys to dig deeper into your customer pain points
Add expert quotes from SMEs like this
6. Go beyond the SERPs
Instead of trying to rank first in the SERPs, explore other aspects of increasing brand visibility.
According to a study , around 82% of users aged 18-64 use search engines. This leaves 18% of traffic untapped through alternative means.