What about Internet users? The average time that Russians spend
Posted: Thu Jan 23, 2025 3:46 am
A study by Otkritie Bank showed what they watch. Cinema is in the lead - 61% of viewers turn on the TV for it, 49% vote with the remote control for entertainment programs, 47% watch the news, 42% - popular science programs, 25% - sports broadcasts and 18% - socio-political talk shows. Ten years ago, news was at the top (63%), only then came cinema (62%), then entertainment programs (33%), then sports (26%), political talk shows and educational programs accounted for 13% of the public's interest each.
The conclusions are obvious: TV belarus whatsapp resource viewers are tired of the news, but have become a little more interested in politics, they still prefer to be distracted by feature films, and have begun to reject pure entertainment, reaching out to popular science and other documentaries. The TV viewer seems to have become more serious, has turned, it’s scary to say, to the intellectual.
online is 4 hours and 10 minutes. Interestingly, this figure has hardly changed in ten years. However, there are studies that show that the average user spends all eight hours online. According to Meltwater, 68% of Russians read and watch news online. Moreover, social networks are the main sources. In the last couple of years, Telegram has become the leader in this regard. 63% use the network to watch movies, cartoons, TV shows and video content from other users. The main service for broadcasting video is now VKontakte. 49% listen to music online, 43% browse online stores, 33% use the Internet for educational purposes, 36% play games. Interestingly, Odnoklassniki has become a popular platform for gamers.
According to VTsIOM, users' internet activity is distributed approximately equally between education and self-development (39%), music (42%), humor (37%) and recipes (36%). The internet audience is most interested in news about events in the country and the world (49%), and politics (42%). By the way, it is interesting that, having the opportunity to read news and analysis from all over the world, 77% of users choose domestic content, and among 18-24-year-olds this figure is as high as 85%. It is also interesting that 48% of consumers trust internet news, while television news, for example, is trusted by 42%.
Conclusions? It's hard to draw any conclusions here. Everything is mixed up. TV has long been on the Internet, and the Internet has been on TV. The consumers of both are very different. The stereotype that Internet users are smarter, more serious, and more resistant to various kinds of manipulation is ten years out of date. News wins on the Internet, but the attitude towards it is uncritical. And people are often distracted from news and politics by some incredible nonsense. TV works more in the background, showing people movies and entertainment programs, but the picky viewer has increasingly begun to choose popular science programs and documentaries.
Contrasting trends in media content consumption are a feature of today. On the one hand, people seem to be tired of news, and on the other, social networks are turning into news platforms. On the one hand, the Internet with its interactivity provides a ton of opportunities for communication, education, work and self-realization, and on the other, many users are merging into a silent passive mass of media trash consumers. On the one hand, the network assumes openness, polemics and tolerance, and on the other, the pages of ordinary users on social networks are increasingly becoming closed, targeting mechanisms are driving everyone into different corners, and abuse of anonymity can turn any discussion into hell on earth. And where we are all rushing to is even more unclear.
The conclusions are obvious: TV belarus whatsapp resource viewers are tired of the news, but have become a little more interested in politics, they still prefer to be distracted by feature films, and have begun to reject pure entertainment, reaching out to popular science and other documentaries. The TV viewer seems to have become more serious, has turned, it’s scary to say, to the intellectual.
online is 4 hours and 10 minutes. Interestingly, this figure has hardly changed in ten years. However, there are studies that show that the average user spends all eight hours online. According to Meltwater, 68% of Russians read and watch news online. Moreover, social networks are the main sources. In the last couple of years, Telegram has become the leader in this regard. 63% use the network to watch movies, cartoons, TV shows and video content from other users. The main service for broadcasting video is now VKontakte. 49% listen to music online, 43% browse online stores, 33% use the Internet for educational purposes, 36% play games. Interestingly, Odnoklassniki has become a popular platform for gamers.
According to VTsIOM, users' internet activity is distributed approximately equally between education and self-development (39%), music (42%), humor (37%) and recipes (36%). The internet audience is most interested in news about events in the country and the world (49%), and politics (42%). By the way, it is interesting that, having the opportunity to read news and analysis from all over the world, 77% of users choose domestic content, and among 18-24-year-olds this figure is as high as 85%. It is also interesting that 48% of consumers trust internet news, while television news, for example, is trusted by 42%.
Conclusions? It's hard to draw any conclusions here. Everything is mixed up. TV has long been on the Internet, and the Internet has been on TV. The consumers of both are very different. The stereotype that Internet users are smarter, more serious, and more resistant to various kinds of manipulation is ten years out of date. News wins on the Internet, but the attitude towards it is uncritical. And people are often distracted from news and politics by some incredible nonsense. TV works more in the background, showing people movies and entertainment programs, but the picky viewer has increasingly begun to choose popular science programs and documentaries.
Contrasting trends in media content consumption are a feature of today. On the one hand, people seem to be tired of news, and on the other, social networks are turning into news platforms. On the one hand, the Internet with its interactivity provides a ton of opportunities for communication, education, work and self-realization, and on the other, many users are merging into a silent passive mass of media trash consumers. On the one hand, the network assumes openness, polemics and tolerance, and on the other, the pages of ordinary users on social networks are increasingly becoming closed, targeting mechanisms are driving everyone into different corners, and abuse of anonymity can turn any discussion into hell on earth. And where we are all rushing to is even more unclear.