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5. Incorporate hashtags into sentences

Posted: Thu Jan 23, 2025 3:39 am
by fomayof928@mowline
Use hashtags to categorize conversations and topics and make it easier for users to find relevant posts. So when someone clicks on a hashtag on #BrandNameTips, they’ll discover tips related to your brand. Similarly, your brand can discover user-submitted content with a designated hashtag.

For instance, Fabletics influencers have to use the hashtag #FableticsPartner. This helps the brand categorize influencer-created posts and makes it easier to find content to repost.

A Facebook post showing the user in a purple Fabletics suit czechia b2b leads and sunglasses and a caption that includes the hashtag #fableticspartner
4. Join trending topics and conversations
From sporting events such as the World Cup to #NationalDonutDay, hashtags are totally fair game for topical content. As long as you’re posting tasteful and relevant content related to an event, you may very well score some extra attention to your post by tacking on a tag.

For example, THB Bagelry & Deli shared a post promoting #NationalBagelDay to engage their local audience for a BOGO deal that was part of a campaign to use National Bagel Day to donate a portion of their sales to a good cause.

Facebook post from The Bagelry & Deli showing two batches of bagels and a countdown to national bagel day on January 15th with a caption that includes the hashtag #NationalBagelDay
Keep in mind that the hashtag doesn’t necessarily have to be directly relevant to your business. Look for hashtags around topics and conversations that are trending at the moment. What are events or incidents that everyone’s talking about? Which hashtags are they using for these discussions?

Use Facebook hashtags naturally in your sentences whenever possible. This helps you avoid having to repeat two versions of the same word: one hashtagged and one not. And it makes your post look less spammy.

For example:

Get a chance to win a #GoProHero12