Tiktok analytics dashboard showing follower activity
Posted: Wed Jan 22, 2025 10:28 am
7. Track performance using TikTok analytics
If there’s one thing that’s non-negotiable for marketers, it’s tracking performance on every channel they use. Leveraging TikTok analytics gives you valuable insights to refine your strategy. Here are some latvia b2b email leads key TikTok metrics to look out for:
Video views
Play time and drop-off rates
Traffic sources (e.g. For You page, hashtags, sounds)
Likes, comments and shares
Song uses
Profile visits
Follower growth
Link clicks
Video downloads
Audience retention
Analyzing the performance of individual videos as well as overall changes over time for these metrics can directly surface what content types, formats and distribution tactics resonate best with your target audience.
Compare old and new videos, different video lengths, captions vs. no captions, various sounds used and more. Let the data reveal what works and what doesn’t. Then, apply these learnings to optimize your content and guide your strategy.
Want to go deeper? Sprout Social’s analytics tools can give you a bird’s eye view of your TikTok performance. You can also compare metrics with your other social media profiles.
A screenshot of Sprout's TikTok Performance Report that demonstrates the number of published posts, views and engagements from one TikTok account. A line graph shows the number of video views over two weeks.
8. Optimize your content for search
Google has recently started showing more TikTok videos in search results, including featured snippets. This means optimizing your content for both native and web search is more important than ever.
If there’s one thing that’s non-negotiable for marketers, it’s tracking performance on every channel they use. Leveraging TikTok analytics gives you valuable insights to refine your strategy. Here are some latvia b2b email leads key TikTok metrics to look out for:
Video views
Play time and drop-off rates
Traffic sources (e.g. For You page, hashtags, sounds)
Likes, comments and shares
Song uses
Profile visits
Follower growth
Link clicks
Video downloads
Audience retention
Analyzing the performance of individual videos as well as overall changes over time for these metrics can directly surface what content types, formats and distribution tactics resonate best with your target audience.
Compare old and new videos, different video lengths, captions vs. no captions, various sounds used and more. Let the data reveal what works and what doesn’t. Then, apply these learnings to optimize your content and guide your strategy.
Want to go deeper? Sprout Social’s analytics tools can give you a bird’s eye view of your TikTok performance. You can also compare metrics with your other social media profiles.
A screenshot of Sprout's TikTok Performance Report that demonstrates the number of published posts, views and engagements from one TikTok account. A line graph shows the number of video views over two weeks.
8. Optimize your content for search
Google has recently started showing more TikTok videos in search results, including featured snippets. This means optimizing your content for both native and web search is more important than ever.