Prioritize and then implement
Posted: Wed Jan 22, 2025 10:27 am
This attracts users to your company's products and services and makes them become customers. It was proposed by Brian Halligan and Dharmesh Shah, founders of the American company HubSpot. Traditional advertising was dominated by mass marketing, where companies would unilaterally promote themselves to users or make cold calls. This type of company-led marketing is called "outbound marketing." In contrast, inbound marketing is a customer-driven method that transmits information in line with the user's interests and issues.
Why is inbound marketing so popular? One of the reasons inbound philippines telegram data marketing is gaining attention is the changes in the environment surrounding consumers brought about by the spread of the Internet. Until now, the only way for companies to convey their messages to users was to appeal one-sidedly through mass media such as television, newspapers, and radio. However, with the development of the Internet and the spread of smartphones, anyone can now get the information they want, when they want it.
As a result, users who were able to choose the information they wanted for themselves began to feel resistant or even rejected the information sent out by companies through outbound marketing. This is where inbound marketing came into the spotlight. When you hear why inbound marketing is getting so much attention, some people may feel that outbound marketing is no longer effective. However, the influence of mass media is still strong, so outbound marketing is not completely unnecessary.
Why is inbound marketing so popular? One of the reasons inbound philippines telegram data marketing is gaining attention is the changes in the environment surrounding consumers brought about by the spread of the Internet. Until now, the only way for companies to convey their messages to users was to appeal one-sidedly through mass media such as television, newspapers, and radio. However, with the development of the Internet and the spread of smartphones, anyone can now get the information they want, when they want it.
As a result, users who were able to choose the information they wanted for themselves began to feel resistant or even rejected the information sent out by companies through outbound marketing. This is where inbound marketing came into the spotlight. When you hear why inbound marketing is getting so much attention, some people may feel that outbound marketing is no longer effective. However, the influence of mass media is still strong, so outbound marketing is not completely unnecessary.