These prospects may respond the most to a strong monetary discount for a limited period. Hickey suggests it’s crucial to warm up these prospects in advance by hinting at the offer in previous emails. You can also consider surprising non-converters once more after black friday with a special “missed out” offer. Examples of bb cyber weekend email campaigns we love here are some campaigns to help inspire your own: helpjuice helpjuice email campaign for black friday.
Helpjuice black friday email campaign. Our gambling data japan open rate was %, and our ctr was %. We sent emails to people who subscribed to our newsletter but never subscribed for a paying plan. We emailed on monday to let our subscribers know we were planning a bf sale with the details. We didn’t want to be coy about it because we’re bb as opposed to bc – so we’re not an impulse purchase but one with more of a research phase.
We sent the next email on friday at am est and then a second email on monday at am est. Josh brown, marketing manager at helpjuice subject line: one time sale – off all helpjuice plans the “one time sale” subject line immediately catches the attention of potential buyers and the discount is hard to resist. It’s incredibly impactful for those confused about purchasing a helpjuice plan and helps nudge them towards making the decision.