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Posted: Wed Jan 22, 2025 9:58 am
Video will continue to play a transformative role in market research, with trends like short-form content, AR/VR integration, and interactive video at the forefront. These advancements will enable businesses to gather deeper insights while keeping up with changing consumer behaviors. Embracing these trends will enable companies tovideo to its full potential in congo-brazzaville b2b leads their market research strategies. 7. Ethical Challenges and Considerations of Videos in Market Research As video becomes a central part of market research, it brings with it unique challenges and ethical considerations. While video can provide deeper insights, there are a number of factors that companies must address to ensure they are conducting research responsibly and effectively.
Data Privacy and Consent One of the main concerns with video-based research is ensuring that participant data is handled with care, especially given the sensitive nature of video footage. Since videos capture not only what participants say but also their image, body language, and even the environment, it can be more invasive than traditional methods like surveys. 7.1.1 Key features Informed Consent: Participants must be fully informed about how their video data will be used, stored and shared. It is essential to obtain express consent before recording. Data Security: Video files must be stored securely to prevent unauthorized access.
Data Privacy and Consent One of the main concerns with video-based research is ensuring that participant data is handled with care, especially given the sensitive nature of video footage. Since videos capture not only what participants say but also their image, body language, and even the environment, it can be more invasive than traditional methods like surveys. 7.1.1 Key features Informed Consent: Participants must be fully informed about how their video data will be used, stored and shared. It is essential to obtain express consent before recording. Data Security: Video files must be stored securely to prevent unauthorized access.