Provide useful information that users are looking for
Posted: Wed Jan 22, 2025 9:07 am
The number of conversions is the total number of conversions that occurred, and the number of unique conversions is the number of conversions measured per user. For example, if one user converts twice, the number of conversions will be 2 and the number of unique conversions will be 1. Do you calculate conversion rate by number of sessions or number of users? When calculating conversion rate, it is recommended to use the number of sessions and the number of users depending on your business model .
For example, business models that assume one action spain telegram phone number list per user, such as "requesting information" or "registering on LINE," should be calculated using the number of users (per user). On the other hand, for business models that assume multiple actions per user, such as "purchasing a product" or "requesting information on a site to compare services," it is recommended to use the number of sessions for calculations. *The following are just examples. Choose the numbers that suit your company's situation.
Envisioned business model Examples Number to use 1 user takes 1 action Requesting information on our products and services Subscribing to LINE or email newsletters Purchasing courses and services Number of users One user takes multiple actions Purchasing products on an EC site Requesting information on multiple services on a service comparison site Number of sessions If you have any concerns such as "I don't know how to calculate the conversion rate that suits my website," please contact Nile for a free consultation.
For example, business models that assume one action spain telegram phone number list per user, such as "requesting information" or "registering on LINE," should be calculated using the number of users (per user). On the other hand, for business models that assume multiple actions per user, such as "purchasing a product" or "requesting information on a site to compare services," it is recommended to use the number of sessions for calculations. *The following are just examples. Choose the numbers that suit your company's situation.
Envisioned business model Examples Number to use 1 user takes 1 action Requesting information on our products and services Subscribing to LINE or email newsletters Purchasing courses and services Number of users One user takes multiple actions Purchasing products on an EC site Requesting information on multiple services on a service comparison site Number of sessions If you have any concerns such as "I don't know how to calculate the conversion rate that suits my website," please contact Nile for a free consultation.