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Posted: Wed Jan 22, 2025 8:55 am
Regular TikTok audits are the secret to working smarter austria b2b leads on the fastest-growing platform on social. Just ask Alex Lewis, Senior Social Media Strategist at Abercrombie & Fitch Co.
Lewis leads organic TikTok content strategy for Hollister and Gilly Hicks, two retail brands that operate under the Abercrombie & Fitch Co. umbrella. In his role, he’s responsible for using data to bring their respective brand strategies to life on the platform. Just before the new year, he audited the brands’ TikTok presences so teams can deliver high-performing content more consistently.
“We want to help drive efficiencies for all the teams that support our TikTok presence,” says Lewis. “With that in mind, I knew a social media audit would help us gain a better understanding of our content’s performance and audience engagement over the past year.”
Lewis generously guided us through this work, so you can replicate his approach with your own brand. In this article, we’ll share his tips—including how to share your findings with your team.
What is a TikTok audit?
The benefits of a TikTok account audit
How to conduct a TikTok account audit
What is a TikTok audit?
A text-based graphic that says, "What is a TikTok audit? A TikTok audit is the process of reviewing your company’s TikTok account point-by-point. That includes your profile set up, content strategy, trends in engagement—everything that contributes to your performance on the platform."
A TikTok audit is the process of reviewing your company’s TikTok account point-by-point. That includes your profile set up, content strategy, trends in engagement—everything that contributes to your performance on the platform.
Lewis leads organic TikTok content strategy for Hollister and Gilly Hicks, two retail brands that operate under the Abercrombie & Fitch Co. umbrella. In his role, he’s responsible for using data to bring their respective brand strategies to life on the platform. Just before the new year, he audited the brands’ TikTok presences so teams can deliver high-performing content more consistently.
“We want to help drive efficiencies for all the teams that support our TikTok presence,” says Lewis. “With that in mind, I knew a social media audit would help us gain a better understanding of our content’s performance and audience engagement over the past year.”
Lewis generously guided us through this work, so you can replicate his approach with your own brand. In this article, we’ll share his tips—including how to share your findings with your team.
What is a TikTok audit?
The benefits of a TikTok account audit
How to conduct a TikTok account audit
What is a TikTok audit?
A text-based graphic that says, "What is a TikTok audit? A TikTok audit is the process of reviewing your company’s TikTok account point-by-point. That includes your profile set up, content strategy, trends in engagement—everything that contributes to your performance on the platform."
A TikTok audit is the process of reviewing your company’s TikTok account point-by-point. That includes your profile set up, content strategy, trends in engagement—everything that contributes to your performance on the platform.