Alexey Zemsky, CEO of JSC "NTV Television Company"
Posted: Wed Jan 22, 2025 8:53 am
The television and radio broadcasting industry may see an industry strategy aimed at ensuring technological sovereignty. Grigory Uryev, CEO of Synterra Media (which supports telecommunications networks and delivers TV signals, and is part of PJSC Rostelecom), presented this initiative at the congress of the National Association of Television and Radio Broadcasters (NAT) on November 23.
According to Grigory Uriev, behind kazakhstan whatsapp number database any creative project there are technologies, but in Russia, de facto, the technological line of equipment in the television industry is predominantly foreign-made, so the issue of localizing solutions is acute.
"In the Western market, we see ecosystems of products - Sony and Grass Valley do this. Russian equipment does not have a single command: we have separate products for solving separate problems, but we lack a single strategy to unite them. We see the need to combine efforts to write technical specifications for equipment manufacturers to implement a strategy for technological sovereignty. The strategy must be implemented with the participation of broadcasters as the main customers of the technological services that they will use," said Grigory Uriev.
According to him, the development of technologies in the television and radio broadcasting industry lacks a systemic industrial approach that would ensure not only import substitution, but also technological leadership.
"The picture looks like each channel works on its own. There are more than 30 products needed for television production, and three to five vendors produce them in parallel. But the market is small, there is little money, so it is time to unite, not compete," added Grigory Uriev.
, objected to Grigory Uryev, noting that the critical infrastructure that television and radio broadcasters need is also of Russian manufacture. According to him, more than a third of the Russian market operates on domestic technologies, while so-called consumables - cameras, lenses - are and will remain foreign. And it is completely normal, according to him, that specialists choose devices that are more suitable for their tasks.
Chairman of the Mir TV and Radio Broadcasting Company Radik Batyrshin also noted that Russian television has something to be proud of in terms of technology: "Russia became the first country to move its television archive to cloud storage and transfer journalists' workstations to the cloud."
According to Aleksey Zemsky, it is incorrect to compare the Russian television and radio broadcasting industry with giant corporations in terms of technical support. "In China, there is Huawei, which is dragging behind it a small company, Dayang Technology. All state and television entities where the state has a share have products from Dayang. And Huawei helps this company: it is able to create a batch of chips from 700-800 pieces specifically for television, and for television streams, create 15 switches per year. Unfortunately, we have a gigantic problem with the component part and there is no company that is able to create 200 boards per year. Or there is, but they are beyond competition due to cost, or they say to come back in five years, since they have no time for television people," Aleksey Zemsky said.
According to him, if we are talking about the concept of development of the industry, then the state should intervene and instruct experimental workshops at Russian factories to produce the required number of boards.
Andrey Romanchenko, CEO of the Federal State Unitary Enterprise "Russian Television and Radio Broadcasting Network", President of the Russian Academy of Radio, believes that all discussions of the technological development of the industry should be "put on paper": "Even among themselves, it is difficult for players to agree. Despite the fact that we work in the same field, everyone has different interests. It is necessary to create working groups, formulate problems, attract related specialists, since content and technology cannot exist separately from each other."
According to Grigory Uriev, behind kazakhstan whatsapp number database any creative project there are technologies, but in Russia, de facto, the technological line of equipment in the television industry is predominantly foreign-made, so the issue of localizing solutions is acute.
"In the Western market, we see ecosystems of products - Sony and Grass Valley do this. Russian equipment does not have a single command: we have separate products for solving separate problems, but we lack a single strategy to unite them. We see the need to combine efforts to write technical specifications for equipment manufacturers to implement a strategy for technological sovereignty. The strategy must be implemented with the participation of broadcasters as the main customers of the technological services that they will use," said Grigory Uriev.
According to him, the development of technologies in the television and radio broadcasting industry lacks a systemic industrial approach that would ensure not only import substitution, but also technological leadership.
"The picture looks like each channel works on its own. There are more than 30 products needed for television production, and three to five vendors produce them in parallel. But the market is small, there is little money, so it is time to unite, not compete," added Grigory Uriev.
, objected to Grigory Uryev, noting that the critical infrastructure that television and radio broadcasters need is also of Russian manufacture. According to him, more than a third of the Russian market operates on domestic technologies, while so-called consumables - cameras, lenses - are and will remain foreign. And it is completely normal, according to him, that specialists choose devices that are more suitable for their tasks.
Chairman of the Mir TV and Radio Broadcasting Company Radik Batyrshin also noted that Russian television has something to be proud of in terms of technology: "Russia became the first country to move its television archive to cloud storage and transfer journalists' workstations to the cloud."
According to Aleksey Zemsky, it is incorrect to compare the Russian television and radio broadcasting industry with giant corporations in terms of technical support. "In China, there is Huawei, which is dragging behind it a small company, Dayang Technology. All state and television entities where the state has a share have products from Dayang. And Huawei helps this company: it is able to create a batch of chips from 700-800 pieces specifically for television, and for television streams, create 15 switches per year. Unfortunately, we have a gigantic problem with the component part and there is no company that is able to create 200 boards per year. Or there is, but they are beyond competition due to cost, or they say to come back in five years, since they have no time for television people," Aleksey Zemsky said.
According to him, if we are talking about the concept of development of the industry, then the state should intervene and instruct experimental workshops at Russian factories to produce the required number of boards.
Andrey Romanchenko, CEO of the Federal State Unitary Enterprise "Russian Television and Radio Broadcasting Network", President of the Russian Academy of Radio, believes that all discussions of the technological development of the industry should be "put on paper": "Even among themselves, it is difficult for players to agree. Despite the fact that we work in the same field, everyone has different interests. It is necessary to create working groups, formulate problems, attract related specialists, since content and technology cannot exist separately from each other."