First Dataset

That's why you should avoid having a mountain of text around the video on landing pages, or having to scroll to see it. The video should be located in what is known as " above the fold ", that is, in the upper half of the landing page. In the space that is seen as soon as you arrive at a page. Video on landing pages: CrazyEgg However, as seen in the CrazyEgg example, it is not necessary for the video on landing pages to take up the entire screen. In fact, in most landing pages, the video is one more element that helps the whole thing to increase conversions. In this case, the important thing is that the video acquires the preponderance you need. But at the same time, it must be connected to the message that the rest of the elements display: from the title to the list of benefits or the call to action that closes the form.


2.- Do not abuse the autoplay function autoplay sports gambling email list Basic web usability rules advise against using the autoplay technique, which starts a video automatically . This interruption technique, widely used in the past, irritates most users, who respond negatively, generally by abandoning the landing page. It seems that no one likes to arrive at a website and start listening to a video that auto-plays. That's why you should normally disable this feature if you use video on landing pages. A/B testing to consider video autoplay However, in some situations, autoplay works in your favor. For example, if a user has reached your landing page from a link that indicated that they were going to watch a video, it makes sense for the video to play automatically. Otherwise, they'll have to click on another button again, a barrier that can cause many users to stop converting.