Are You Tailoring Your Business’s Communication Strategy To Meet Job Seekers’ Needs?
Posted: Wed Jan 22, 2025 8:35 am
When communicating with job seekers, many things must be considered: target audience, your goal, the delivery method, and of course, the message itself. Whether you're reaching out to candidates individually or giving a speech, how you say something is just as vital as what you're actually saying, even if it's to tell them "no."
In the field of recruiting specifically, how long it takes you to say something can make all the difference. As the CEO of a marketing and advertising firm that helps companies tailor their employment brand and recruiting messaging to find top talent, I know how communication can make or break a job search, an encounter with a colleague, or even a client interaction.
Take the following three situations, for example:
Missed Employment Connections
A young man applies for several jobs on a local job board. He’s just graduated from college malta phone number resource and is in a hurry to get his first job, but he doesn’t hear from any of the companies to which he’s applied. Discouraged, he takes the first offer he gets, for $10,000 less than he had been hoping. Two months into his new position, he begins receiving letters from the other companies he applied to, two of which inform him he was not suitable, and four asking him to give their recruiter a call.
A middle-aged woman has been seeking employment for four months. In a last-ditch effort to locate a position, she shows up at the office to personally drop off her application and resume. The receptionist takes the resume right as the recruiter walks by. The recruiter, busy and about to take her lunch, is put off by the woman’s intrusion and never follows up on the resume.
Lastly, a capable HR representative for a small manufacturing plant needs to hire a vice president of sales. Her boss keeps changing the requirements and salary for the position, forcing her to put potential candidates who have interviewed for the position in a holding pattern. One candidate calls her three times a day to get an update on the position. His persistence eventually wears her patience thin and she decides not to pursue the candidate due to “cultural fit.”
In the field of recruiting specifically, how long it takes you to say something can make all the difference. As the CEO of a marketing and advertising firm that helps companies tailor their employment brand and recruiting messaging to find top talent, I know how communication can make or break a job search, an encounter with a colleague, or even a client interaction.
Take the following three situations, for example:
Missed Employment Connections
A young man applies for several jobs on a local job board. He’s just graduated from college malta phone number resource and is in a hurry to get his first job, but he doesn’t hear from any of the companies to which he’s applied. Discouraged, he takes the first offer he gets, for $10,000 less than he had been hoping. Two months into his new position, he begins receiving letters from the other companies he applied to, two of which inform him he was not suitable, and four asking him to give their recruiter a call.
A middle-aged woman has been seeking employment for four months. In a last-ditch effort to locate a position, she shows up at the office to personally drop off her application and resume. The receptionist takes the resume right as the recruiter walks by. The recruiter, busy and about to take her lunch, is put off by the woman’s intrusion and never follows up on the resume.
Lastly, a capable HR representative for a small manufacturing plant needs to hire a vice president of sales. Her boss keeps changing the requirements and salary for the position, forcing her to put potential candidates who have interviewed for the position in a holding pattern. One candidate calls her three times a day to get an update on the position. His persistence eventually wears her patience thin and she decides not to pursue the candidate due to “cultural fit.”