Small business spotlight: Melinda’s Hot Sauce
Posted: Wed Jan 22, 2025 8:32 am
A screenshot of an exchange on X between the GEICO Service Team and a customer. The GEICO team asks the customer to share their name, policy information, email address, state and zip code in a DM.
Providing quality customer care on social is a differentiator for GEICO. Their top competitors don’t offer support on social at all, and instead frustratingly refer customers to their support hotline or their agents. As a result, Sprout Listening data from January 14 to February 13 demonstrates that GEICO has a positive sentiment score of 68%, which is 12% and 30% higher than their top competitors.
A screenshot of a customer reaching out to the GEICO uk b2b leads Service Team on X asking for help getting new insurance cards. The team is quick to respond and offer to help.
Part of their positive sentiment comes from the elevation of priceless brand assets like the GEICO Gecko, the star of their recent Legend of the Lizard documentary. But in an industry full of mascots, GEICO stands out on social for providing a complete brand experience—from content to care.
The play: Customer care on social should be part of your brand building strategy. Businesses across industries need to deliver fast, personalized care on social to outshine the competition (like GEICO), and protect the long-term health of their brand.
Engaging social content + customer care = a healthy brand
Unlike other brands on this list, Melinda’s doesn’t have hundreds of thousands of followers. But what this small but mighty business offers its customers is something even enterprises envy: a genuinely great product loyal customers can’t stop raving about.
Providing quality customer care on social is a differentiator for GEICO. Their top competitors don’t offer support on social at all, and instead frustratingly refer customers to their support hotline or their agents. As a result, Sprout Listening data from January 14 to February 13 demonstrates that GEICO has a positive sentiment score of 68%, which is 12% and 30% higher than their top competitors.
A screenshot of a customer reaching out to the GEICO uk b2b leads Service Team on X asking for help getting new insurance cards. The team is quick to respond and offer to help.
Part of their positive sentiment comes from the elevation of priceless brand assets like the GEICO Gecko, the star of their recent Legend of the Lizard documentary. But in an industry full of mascots, GEICO stands out on social for providing a complete brand experience—from content to care.
The play: Customer care on social should be part of your brand building strategy. Businesses across industries need to deliver fast, personalized care on social to outshine the competition (like GEICO), and protect the long-term health of their brand.
Engaging social content + customer care = a healthy brand
Unlike other brands on this list, Melinda’s doesn’t have hundreds of thousands of followers. But what this small but mighty business offers its customers is something even enterprises envy: a genuinely great product loyal customers can’t stop raving about.