Instead of red, try using another color that fits your brand. Are you using images correctly? Spam filters see images as empty space, so never design your newsletter as one big image. When using images, fill in the empty space with alt text and a brief description of the image. Do you personalize your content? The difference between you and a spammer is that you know your subscriber. You can show spam filters that you know your subscribers by adding personalization tags .
Perform email deliverability tests chinese overseas europe number data deliverability testing is a key component of any email marketing strategy. If you've already taken the time to authenticate your domain and optimize your newsletter content, now take the time to test your emails to make sure they're optimized. There are many things to consider when sending email campaigns. Luckily, there are email deliverability verification tools that can verify your emails for you. How can email verification tools help you? Spam filter tests email testing tools can test your emails to avoid spam filters, such as spamassassin , which gives you an idea of how a typical spam filter will scan your email content.
Content verification even though you've already checked your newsletter for the umpteenth time, you may not realize that common phrases in your content will be caught by a spam filter, but email verification tools will. You can then remove the flagged words or phrases from your newsletter before sending it. Landing in the inbox email testing can give you an idea of where your emails are landing. If you find that your email is ending up in the spam folder, you'll have the opportunity to apply email deliverability best practices before sending the campaign to your subscribers.