How to choose the right channel
Posted: Wed Jan 22, 2025 6:42 am
Decisions, decisions and more decisions
Until a few years ago, SMS was the standard channel for sending mobile messages. Today, you can also reach people through tools like WhatsApp , Facebook Messenger , Instagram Messages , Viber , Telegram , and many more. SMS itself is evolving into an advanced platform thanks to solutions like Apple’s Messages for Business and RCS . Additionally, you can enrich traditional SMS with advanced messages using tools like Pages . There are so many options that it seems endless.
New messaging channels are constantly mexico telegram number database emerging , each with its own characteristics. Each channel has different features and rules, is governed by different legislation, and uses specific keys to communicate with a specific mobile phone. Some require you to complete a validation process, while others are open to everyone. Therefore, you cannot think of investing in all existing channels. If you want to reach customers (current and future), we suggest you adapt your solution specifically to the target audience.
One of the biggest challenges in mobile marketing today is getting your message across to the right person at the right time. If you want your audience to pay attention to and remember what you have to say, make sure it’s relevant to the recipient and delivered via their preferred channel. Simply sending out a ton of emails is no longer enough.
The channel you choose must be suitable for conveying the information you want to share. Is text sufficient or do you also need images and videos? Do you want to provide navigation directions? Do you send one-off messages or broadcast large-scale personalized campaigns ? Do you want to start conversations with recipients within the channel? Would you like to close a deal or make a payment transaction without the end user having to leave the conversation? The decisive and indisputably most important factor is that the intended recipient is reachable via the chosen channel.
messaging channels
The availability of apps varies greatly depending on geography and demographics. Older generations tend to prefer traditional SMS, while younger users rarely abandon their favorite messaging app. Viber is widely used in Eastern Europe, but rarely in China. The most popular app in this region is WeChat, like +Message in Japan or Facebook Messenger in the United States.
Until a few years ago, SMS was the standard channel for sending mobile messages. Today, you can also reach people through tools like WhatsApp , Facebook Messenger , Instagram Messages , Viber , Telegram , and many more. SMS itself is evolving into an advanced platform thanks to solutions like Apple’s Messages for Business and RCS . Additionally, you can enrich traditional SMS with advanced messages using tools like Pages . There are so many options that it seems endless.
New messaging channels are constantly mexico telegram number database emerging , each with its own characteristics. Each channel has different features and rules, is governed by different legislation, and uses specific keys to communicate with a specific mobile phone. Some require you to complete a validation process, while others are open to everyone. Therefore, you cannot think of investing in all existing channels. If you want to reach customers (current and future), we suggest you adapt your solution specifically to the target audience.
One of the biggest challenges in mobile marketing today is getting your message across to the right person at the right time. If you want your audience to pay attention to and remember what you have to say, make sure it’s relevant to the recipient and delivered via their preferred channel. Simply sending out a ton of emails is no longer enough.
The channel you choose must be suitable for conveying the information you want to share. Is text sufficient or do you also need images and videos? Do you want to provide navigation directions? Do you send one-off messages or broadcast large-scale personalized campaigns ? Do you want to start conversations with recipients within the channel? Would you like to close a deal or make a payment transaction without the end user having to leave the conversation? The decisive and indisputably most important factor is that the intended recipient is reachable via the chosen channel.
messaging channels
The availability of apps varies greatly depending on geography and demographics. Older generations tend to prefer traditional SMS, while younger users rarely abandon their favorite messaging app. Viber is widely used in Eastern Europe, but rarely in China. The most popular app in this region is WeChat, like +Message in Japan or Facebook Messenger in the United States.