Sensory marketing: the best way to captivate your target audience
Posted: Wed Jan 22, 2025 6:12 am
Sensory marketing, although not a new strategy, is presented as one of the most important assets to distinguish oneself from the competition.
Today, it is more difficult than ever to win over the public. We are saturated with information, and we always want more: more products, more discounts, more quality… In a saturated market, sensory marketing appears to be a great ally.
Furthermore, it is a strategy that works for any company, regardless of its size or sector.
In this post we explain what sensory marketing is and everything you need to know to apply it.
What is sensory marketing?
Sensory marketing is a form of communication between the brand lebanon whatsapp lead the consumer. Avoiding traditional channels, media and tools, it seeks to persuade the end customer in a more emotional and direct way, stimulating one or more senses at a time, to create unique experiences and encourage their desire to buy.
Sensory marketing uses smell, touch, hearing, sight or taste. Aromas, music and images are the best means of provoking emotions in people.
The more original the campaign, the more it will encourage buyers. To achieve the best effect, as many senses as possible must be taken into account. If a campaign combines sight, aromas, textures, flavours and is accompanied by a catchy tune, success is guaranteed.
By applying a sensory marketing strategy, we “surprise” our customers’ brains, generate greater recall of our products, and create a stronger bond with the brand. Creating an environment that stimulates sales is a very useful tactic to make your target want to repeat the experience, and spread it among their acquaintances, regardless of the price of the products or services.
The key is to know the end consumer, in order to be able to design sensory marketing actions that are highly focused on them, their tastes and expectations. The actions must make sense and transmit the brand's values, as well as meet its objectives. It is not enough to simply launch stimuli for the sake of it: this could, in fact, cause the opposite effect.
How to implement a sensory marketing strategy?
Knowing how to implement sensory marketing is important, since as we have said, the perception that one has of a brand and the experiences that one lives around it considerably influence the purchasing decision.
Remember that EVERYTHING communicates. Your logo should not carry the entire weight of your brand.
We live in a mobile, tactile and multi-sensory world. Those who best play these cards will generate a differential and superior positioning.
If you want to apply sensory marketing to stimulate your customers' senses and thus achieve memorable experiences, create memories and get the business to position itself better in the consumer's mind, you need to focus on elements such as:
The color, organization and placement of products in the establishment
Music in stores
The smell of spaces
Try answering these questions:
Is it pleasant to walk through your store? (touch and hearing)
Are the tables and chairs in your establishment pleasant when you sit on them? (touch).
Is the temperature correct or have you turned the air conditioning too high? (touch)
Do the colors and decor invite you to come in and stay? (view)
Do you have adequate lighting? (vision).
Should music be played in your establishment? And what kind of music? (hearing)
Do these elements really reflect your branding and positioning strategy? Do they invite your customers to stay or run away?
An investment in sensory strategy can multiply your turnover, whether you apply it in your establishments or in product packaging.
Today, it is more difficult than ever to win over the public. We are saturated with information, and we always want more: more products, more discounts, more quality… In a saturated market, sensory marketing appears to be a great ally.
Furthermore, it is a strategy that works for any company, regardless of its size or sector.
In this post we explain what sensory marketing is and everything you need to know to apply it.
What is sensory marketing?
Sensory marketing is a form of communication between the brand lebanon whatsapp lead the consumer. Avoiding traditional channels, media and tools, it seeks to persuade the end customer in a more emotional and direct way, stimulating one or more senses at a time, to create unique experiences and encourage their desire to buy.
Sensory marketing uses smell, touch, hearing, sight or taste. Aromas, music and images are the best means of provoking emotions in people.
The more original the campaign, the more it will encourage buyers. To achieve the best effect, as many senses as possible must be taken into account. If a campaign combines sight, aromas, textures, flavours and is accompanied by a catchy tune, success is guaranteed.
By applying a sensory marketing strategy, we “surprise” our customers’ brains, generate greater recall of our products, and create a stronger bond with the brand. Creating an environment that stimulates sales is a very useful tactic to make your target want to repeat the experience, and spread it among their acquaintances, regardless of the price of the products or services.
The key is to know the end consumer, in order to be able to design sensory marketing actions that are highly focused on them, their tastes and expectations. The actions must make sense and transmit the brand's values, as well as meet its objectives. It is not enough to simply launch stimuli for the sake of it: this could, in fact, cause the opposite effect.
How to implement a sensory marketing strategy?
Knowing how to implement sensory marketing is important, since as we have said, the perception that one has of a brand and the experiences that one lives around it considerably influence the purchasing decision.
Remember that EVERYTHING communicates. Your logo should not carry the entire weight of your brand.
We live in a mobile, tactile and multi-sensory world. Those who best play these cards will generate a differential and superior positioning.
If you want to apply sensory marketing to stimulate your customers' senses and thus achieve memorable experiences, create memories and get the business to position itself better in the consumer's mind, you need to focus on elements such as:
The color, organization and placement of products in the establishment
Music in stores
The smell of spaces
Try answering these questions:
Is it pleasant to walk through your store? (touch and hearing)
Are the tables and chairs in your establishment pleasant when you sit on them? (touch).
Is the temperature correct or have you turned the air conditioning too high? (touch)
Do the colors and decor invite you to come in and stay? (view)
Do you have adequate lighting? (vision).
Should music be played in your establishment? And what kind of music? (hearing)
Do these elements really reflect your branding and positioning strategy? Do they invite your customers to stay or run away?
An investment in sensory strategy can multiply your turnover, whether you apply it in your establishments or in product packaging.