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The next stage of the funnel is the application. Not all visitors to the landing page leave an application. To remind about yourself and return the user to the site, use retargeting.

The last stage of the digital funnel is payment. The manager's task is to contact the client as soon as possible and close the deal.

The more people reach the last stage of the funnel, the higher the revenue will be. To increase the effectiveness of targeted advertising, you need to work on increasing conversion at each stage.

The funnel of targeted advertising does not always look like we described. Depending on the advertising goal, the stages of the funnel may differ. For example, the target action may be:

place an order;
join a group on a social network;
write a message to the community, etc.
However, the ultimate goal for a business is to make a purchase.

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How to calculate a digital funnel in targeted advertising
To evaluate the effectiveness of the advertising funnel, we will use the unit economics calculator. Let's take the advertising budget of 30,000 rubles, set the number of impressions to 70,000, CTR - 1%, cost per click - 43 rubles. Under these conditions, sales revenue will be 245,000 rubles.


Example of calculating a funnel of targeted advertising
Let's see how revenue changes if we "play" with conversion rates.

A good ad will help increase the CTR, for example, to 1.3%, and reduce the cost per click to 33 rubles. In this case, revenue will increase by 31% to 322,000 rubles.