Factors to consider when setting up personas
Posted: Wed Jan 22, 2025 6:08 am
age
sex
Where do you live?
Occupation (content, position)
Income and savings situation
Highest level of education
Lifestyle (time to wake up/go to bed, commuting time, working hours, how to spend holidays)
Personality, values
Relationships and family structure
Hobbies, interests
Dissatisfaction, worries
Internet usage and usage time (frequently used SNS)
What type of device do you own?
Factors to consider when setting personas (B2B)
In the case of B2B, there is a person who collects how you can use this database effectively information and a decision maker who makes the final decision, so two types of personas are required: one for individuals and one for the company.
[Corporate persona]
Company size
industry
Business Challenges
Organizational challenges
Company Culture
Contact persona
[Individual persona] *Person in charge/decision maker
age
sex
post
Length of service
Rice Style
Whether or not there is decision-making authority within the company
What I want to achieve
Information gathering channel
summary
Setting a persona may not be something you do often, but did you know that it has many benefits?
In addition, most of them are set when a new promotion is in progress, but as they require regular updating, it is useful to set them at any time.
Here is the summary of this article!
By setting a persona, you can develop services and products that meet your needs.
By collecting real opinions, we may be able to see a completely different image of users.
By repeatedly making revisions, you can utilize it for marketing.
50 points is fine at first! Put it into words, build a foundation, then polish it up and build it up
Please try setting up a persona and use it to improve and expand your business!
sex
Where do you live?
Occupation (content, position)
Income and savings situation
Highest level of education
Lifestyle (time to wake up/go to bed, commuting time, working hours, how to spend holidays)
Personality, values
Relationships and family structure
Hobbies, interests
Dissatisfaction, worries
Internet usage and usage time (frequently used SNS)
What type of device do you own?
Factors to consider when setting personas (B2B)
In the case of B2B, there is a person who collects how you can use this database effectively information and a decision maker who makes the final decision, so two types of personas are required: one for individuals and one for the company.
[Corporate persona]
Company size
industry
Business Challenges
Organizational challenges
Company Culture
Contact persona
[Individual persona] *Person in charge/decision maker
age
sex
post
Length of service
Rice Style
Whether or not there is decision-making authority within the company
What I want to achieve
Information gathering channel
summary
Setting a persona may not be something you do often, but did you know that it has many benefits?
In addition, most of them are set when a new promotion is in progress, but as they require regular updating, it is useful to set them at any time.
Here is the summary of this article!
By setting a persona, you can develop services and products that meet your needs.
By collecting real opinions, we may be able to see a completely different image of users.
By repeatedly making revisions, you can utilize it for marketing.
50 points is fine at first! Put it into words, build a foundation, then polish it up and build it up
Please try setting up a persona and use it to improve and expand your business!