How to find your target audience
Posted: Wed Jan 22, 2025 6:02 am
Cultivate brand loyalty
There’s no replacement for authenticity because lithuania business email list customers can spot a fake right away. When you know your target audience, you can communicate with them in a more human way. Your customers are real people, and they want that to be acknowledged. Throw out the generalities, give customers personalization and you’ll build brand loyalty in return.
Finding your marketing target audience involves some research, data mining, listening and a bit of creative thinking. Here is a brief guide to some of the key steps.
Use market research
Market research is necessary to keep a pulse on your individual industry and what trends are affecting your customers. Conducting market research will help you uncover your potential target audience’s pain points, what they’re searching for and what they’re buying. A key part of market research is also analyzing competitors. Find your top competitors and do an audit of their target audience. The chances are that they’ll be connecting with people who could also be valuable to your business.
Dig into your business intelligence
Business intelligence includes insights from both internal and external data. Analyzing this broad collection of information helps you make better marketing decisions, including discovering and refining your target audience. You may even realize you have more than one target audience, whether that’s because of subgroups or different products your brand offers. Data tells a story, and business intelligence will help you form that story.
Tap Voice of Customer data
Your Voice of Customer data comprises direct and indirect feedback from existing and potential customers across sources such as reviews, social media comments and surveys. It contains data that clearly defines your target audience, personas and subgroups. When reviewing, look for patterns in questions, complaints or praise. Also, look for themes in the location or age groups of respondents tied to those patterns.
There’s no replacement for authenticity because lithuania business email list customers can spot a fake right away. When you know your target audience, you can communicate with them in a more human way. Your customers are real people, and they want that to be acknowledged. Throw out the generalities, give customers personalization and you’ll build brand loyalty in return.
Finding your marketing target audience involves some research, data mining, listening and a bit of creative thinking. Here is a brief guide to some of the key steps.
Use market research
Market research is necessary to keep a pulse on your individual industry and what trends are affecting your customers. Conducting market research will help you uncover your potential target audience’s pain points, what they’re searching for and what they’re buying. A key part of market research is also analyzing competitors. Find your top competitors and do an audit of their target audience. The chances are that they’ll be connecting with people who could also be valuable to your business.
Dig into your business intelligence
Business intelligence includes insights from both internal and external data. Analyzing this broad collection of information helps you make better marketing decisions, including discovering and refining your target audience. You may even realize you have more than one target audience, whether that’s because of subgroups or different products your brand offers. Data tells a story, and business intelligence will help you form that story.
Tap Voice of Customer data
Your Voice of Customer data comprises direct and indirect feedback from existing and potential customers across sources such as reviews, social media comments and surveys. It contains data that clearly defines your target audience, personas and subgroups. When reviewing, look for patterns in questions, complaints or praise. Also, look for themes in the location or age groups of respondents tied to those patterns.