Don’t turn your email into an endless trail
Posted: Wed Jan 22, 2025 5:58 am
There's nothing worse than those emails that go back and forth, forming a trail of "fwds" — forwards — and "replays" that no one remembers when they started or who is talking to whom.
Therefore, if your email already has 3 or 4 others “hanging” on it, do not respond directly to the email. Create a new email with a “subject” that makes it clear that you are responding to the previous one and move on.
7. Take care with the “subject” of the email
Speaking of the “subject” of the email, know that it is medical mail list decisive for the person receiving it to decide whether to read, delete or ignore it.
Therefore, be clear about the subject. Use a short sentence, with about 60 characters, that makes it clear what it is about. Phrases that are great to include in the subject are:
your budget is ready;
confirming visit on Wednesday;
revised commercial proposal.
This way, you provide a reason to get in touch, letting the customer know the content of the message and thus increasing the chances of getting a response.
Another interesting tip to use in the subject of your follow-up email is to include numbers in strategic places. However, they are not random numbers, you know?
The idea is to use statistics and real data — you need to prove it in the body of the message — or numbered lists to grab customers' attention.
8. Offer something of value immediately
This is when content comes in handy. So whenever possible, share some content, a story, or a success story that might be useful to your potential prospect .
Also share observations about what the individual (or company) is currently doing. Regardless, always strive to deliver exponentially more value than you expect others to pay for.
Don't hesitate to give things away for free, through connections, training sessions and even useful content for your potential client's daily life.
Ultimately, treat this step as an introductory handshake to build a long-term relationship through follow-up emails.
9. Never approach without being introduced
Whenever possible, seek out a 2nd-degree connection with the people you want to reach out to, and ask for a formal introduction. However, be very careful when doing this.
Always ask your contacts if they would feel comfortable doing this, and be upfront about your reasons for reaching out.
These personal and professional relationships add instant credibility to your message, and mean that you’re not a mere stranger. Quite the contrary, it shows that you have the backing of a trusted professional within that person’s network .
>>>> See also: how to follow up — 3 techniques to convert sales
10. Put a summary of topics at the end
If your follow-up email isn't already too long, including a summary of what was discussed at the end, in the form of short bullet points , helps to make everything clearer and more objective.
Additionally, this tactic reminds the recipient of the email content, increasing the chances of a positive response.
Therefore, if your email already has 3 or 4 others “hanging” on it, do not respond directly to the email. Create a new email with a “subject” that makes it clear that you are responding to the previous one and move on.
7. Take care with the “subject” of the email
Speaking of the “subject” of the email, know that it is medical mail list decisive for the person receiving it to decide whether to read, delete or ignore it.
Therefore, be clear about the subject. Use a short sentence, with about 60 characters, that makes it clear what it is about. Phrases that are great to include in the subject are:
your budget is ready;
confirming visit on Wednesday;
revised commercial proposal.
This way, you provide a reason to get in touch, letting the customer know the content of the message and thus increasing the chances of getting a response.
Another interesting tip to use in the subject of your follow-up email is to include numbers in strategic places. However, they are not random numbers, you know?
The idea is to use statistics and real data — you need to prove it in the body of the message — or numbered lists to grab customers' attention.
8. Offer something of value immediately
This is when content comes in handy. So whenever possible, share some content, a story, or a success story that might be useful to your potential prospect .
Also share observations about what the individual (or company) is currently doing. Regardless, always strive to deliver exponentially more value than you expect others to pay for.
Don't hesitate to give things away for free, through connections, training sessions and even useful content for your potential client's daily life.
Ultimately, treat this step as an introductory handshake to build a long-term relationship through follow-up emails.
9. Never approach without being introduced
Whenever possible, seek out a 2nd-degree connection with the people you want to reach out to, and ask for a formal introduction. However, be very careful when doing this.
Always ask your contacts if they would feel comfortable doing this, and be upfront about your reasons for reaching out.
These personal and professional relationships add instant credibility to your message, and mean that you’re not a mere stranger. Quite the contrary, it shows that you have the backing of a trusted professional within that person’s network .
>>>> See also: how to follow up — 3 techniques to convert sales
10. Put a summary of topics at the end
If your follow-up email isn't already too long, including a summary of what was discussed at the end, in the form of short bullet points , helps to make everything clearer and more objective.
Additionally, this tactic reminds the recipient of the email content, increasing the chances of a positive response.