Let’s compare the jewelry brands Mejuri and Hey Harper as an example.
Posted: Wed Jan 22, 2025 5:48 am
Mejuri regularly responds to most of the comments they receive from customers. The brand also keeps an eye on customer feedback and passes it on to their product team.
Screenshot of Mejuri's Instagram post showing customer engagement
Hey Harper, on the other hand, is not as responsive to british indian ocean territory b2b leads customer comments, which is a gap they can address to better meet consumer expectations in the space.
Screenshot of Harper Lee's Instagram post showing silver hoop earrings
They can boost engagement by acknowledging customer comments and questions and increase loyalty by showing they listen to their customers.
Competitive insights such as these guide you on how to structure your process, understand customer needs and preferences, and of course, level up your social strategy.
2. Strategic benchmarking
Your social presence is a piece of the larger marketing strategy. Strategic social media benchmarking lets you compare your company’s goal-setting, content strategies and other tactics with others in the market.
Screenshot of Mejuri's Instagram post showing customer engagement
Hey Harper, on the other hand, is not as responsive to british indian ocean territory b2b leads customer comments, which is a gap they can address to better meet consumer expectations in the space.
Screenshot of Harper Lee's Instagram post showing silver hoop earrings
They can boost engagement by acknowledging customer comments and questions and increase loyalty by showing they listen to their customers.
Competitive insights such as these guide you on how to structure your process, understand customer needs and preferences, and of course, level up your social strategy.
2. Strategic benchmarking
Your social presence is a piece of the larger marketing strategy. Strategic social media benchmarking lets you compare your company’s goal-setting, content strategies and other tactics with others in the market.