What is Influencer Marketing?
Posted: Sun Dec 22, 2024 5:20 am
Influencer marketing is one of the marketing strategies that is gaining the most popularity. Large and small companies are beginning to frequently turn to influencers as a technique to connect with their target audience. However, sometimes this concept is mixed with others such as advocacy marketing or branded content, which although they have a lot in common, are not exactly the same. Let's see how to differentiate each one in order to include them in your marketing plans.
What is influencer marketing?
Influencer marketing involves carrying out marketing actions to connect business mailing lists poland with a very specific target audience through influencers. In practice, these actions usually translate into the creation of brand-related content that influencers share on their social channels (whether it be a social network, YouTube, or a blog or portal).
The main advantage or characteristic of this type of action is that it is considered native advertising , that is, a form of advertising that is not invasive, but rather blends in with the channel. Imagine a fashion Instagrammer talking about her new XX brand pants, or a restaurant blogger commenting on how well the new YY sandpapers are working for him. It will be difficult for you to know if he is recommending it to you as part of his normal activity or as an advertisement. That is native advertising.
What an influencer marketing campaign looks like
The campaign with influencers is usually one more action within a marketing campaign for a product or service, so it is very important that when defining the action with influencers, the "spirit" of the rest of the campaign is taken into account.
You have to keep in mind that influencer marketing is not normal advertising. The influencer will want to have control over the post, and will only want to share something that fits naturally within their image. In fact, that is why brands want to do actions with influencers, so that they transmit a message about their products that seems natural and generates that connection with the consumer.
Therefore, finding the right influencer for the campaign is one of the most complicated steps. Often these searches go beyond automation and require some experience dealing with influencers to know who will be best suited to each campaign.
The other major point of conflict in influencer marketing is measuring results. Brands need to measure the ROI with influencers as they would with any other marketing action. However, to know this metric, it is necessary to know the reach and engagement that has been generated in each of the channels where the dissemination has been made, channels that are not related to each other (this is complicated when multi-media actions have been made with more than one influencer). That is why measurement tools in these campaigns are extremely useful.
What is influencer marketing?
Influencer marketing involves carrying out marketing actions to connect business mailing lists poland with a very specific target audience through influencers. In practice, these actions usually translate into the creation of brand-related content that influencers share on their social channels (whether it be a social network, YouTube, or a blog or portal).
The main advantage or characteristic of this type of action is that it is considered native advertising , that is, a form of advertising that is not invasive, but rather blends in with the channel. Imagine a fashion Instagrammer talking about her new XX brand pants, or a restaurant blogger commenting on how well the new YY sandpapers are working for him. It will be difficult for you to know if he is recommending it to you as part of his normal activity or as an advertisement. That is native advertising.
What an influencer marketing campaign looks like
The campaign with influencers is usually one more action within a marketing campaign for a product or service, so it is very important that when defining the action with influencers, the "spirit" of the rest of the campaign is taken into account.
You have to keep in mind that influencer marketing is not normal advertising. The influencer will want to have control over the post, and will only want to share something that fits naturally within their image. In fact, that is why brands want to do actions with influencers, so that they transmit a message about their products that seems natural and generates that connection with the consumer.
Therefore, finding the right influencer for the campaign is one of the most complicated steps. Often these searches go beyond automation and require some experience dealing with influencers to know who will be best suited to each campaign.
The other major point of conflict in influencer marketing is measuring results. Brands need to measure the ROI with influencers as they would with any other marketing action. However, to know this metric, it is necessary to know the reach and engagement that has been generated in each of the channels where the dissemination has been made, channels that are not related to each other (this is complicated when multi-media actions have been made with more than one influencer). That is why measurement tools in these campaigns are extremely useful.