Qualitative Research: What it is and what it is used for
Posted: Wed Jan 22, 2025 4:29 am
Qualitative research is the entire set of techniques intended to collect non-standardized data that can be very useful for our purposes .
When carrying out research prior to a project, we cannot focus only on numerical results. We must take into account other types of information gathering methods such as in-depth r d directors email list interviews or focus groups, among many others. With this, we will be able to obtain a quantity of data and nuances that we would not have been able to obtain otherwise. However, as with everything, it has its strong points and its weak points. Below we will go into detail on each of them.
qualitative research and in-depth interview
What is Qualitative Research?
Qualitative research is a way of collecting information relevant to our business that is characterized by obtaining its information usually from small, non-representative samples . That is, unlike quantitative research, which focuses on obtaining objective and measurable data with statistical reliability, qualitative research allows us to collect information relevant to our business objective that cannot be collected en masse using forms or surveys.
It turns out that there are certain nuances that a mass survey is not able to reflect. Or not even that. Simply put, we may have overlooked certain things that are really crucial to the success of our campaigns and, without giving our target audience the opportunity to talk about it, it would be impossible to realize our mistake in time.
When carrying out research prior to a project, we cannot focus only on numerical results. We must take into account other types of information gathering methods such as in-depth r d directors email list interviews or focus groups, among many others. With this, we will be able to obtain a quantity of data and nuances that we would not have been able to obtain otherwise. However, as with everything, it has its strong points and its weak points. Below we will go into detail on each of them.
qualitative research and in-depth interview
What is Qualitative Research?
Qualitative research is a way of collecting information relevant to our business that is characterized by obtaining its information usually from small, non-representative samples . That is, unlike quantitative research, which focuses on obtaining objective and measurable data with statistical reliability, qualitative research allows us to collect information relevant to our business objective that cannot be collected en masse using forms or surveys.
It turns out that there are certain nuances that a mass survey is not able to reflect. Or not even that. Simply put, we may have overlooked certain things that are really crucial to the success of our campaigns and, without giving our target audience the opportunity to talk about it, it would be impossible to realize our mistake in time.