Creativity as a loyalty tool
Posted: Wed Jan 22, 2025 4:20 am
Creativity applied to marketing used to be a differentiator for communicating positive actions and winning points with the public. Today, users expect more from us: They want answers to their needs. This is where creativity comes in.
Creativity as a method for building loyalty
Let's start by being direct. If there is one quality directors email lists thing that is undeniable in the world of marketing, it is that this idealized data-driven future has become our present.
There is no doubt that this trend is more important today than ever and that it will not slow down in the future. In fact, we dare say that we have only just begun to glimpse the path we are heading towards, and that innovation and technology will be key if we want to follow this path.
But does this mean that creativity is dead? And if not, what role will it play in our strategy?
Let's go step by step.
Creativity has always been one of the key pillars within strategies. And we are not just talking aboutmarketing strategies(online or offline), but it should be a key part of any business strategy. However, you shouldn't build everything around that super cool idea that just occurred to you. The cornerstone of every decision should be data. But this only tells you the destination you should get to and gives you ideas of different routes to follow.creativityIt will be the one that will allow you to reach that destination faster than anyone else.
Creativity as a method for building loyalty
Let's start by being direct. If there is one quality directors email lists thing that is undeniable in the world of marketing, it is that this idealized data-driven future has become our present.
There is no doubt that this trend is more important today than ever and that it will not slow down in the future. In fact, we dare say that we have only just begun to glimpse the path we are heading towards, and that innovation and technology will be key if we want to follow this path.
But does this mean that creativity is dead? And if not, what role will it play in our strategy?
Let's go step by step.
Creativity has always been one of the key pillars within strategies. And we are not just talking aboutmarketing strategies(online or offline), but it should be a key part of any business strategy. However, you shouldn't build everything around that super cool idea that just occurred to you. The cornerstone of every decision should be data. But this only tells you the destination you should get to and gives you ideas of different routes to follow.creativityIt will be the one that will allow you to reach that destination faster than anyone else.