1. Define your goals and metrics
Posted: Wed Jan 22, 2025 4:15 am
Ground your monitoring by establishing clear goals and determining honduras b2b leads which metrics are most relevant to your brand. Consider what you want to accomplish through monitoring TikTok. For example, do you want to keep an eye on how your competitors, focus on a specific campaign or better understand your target audience in general? Once you set goals, you can select which metrics you’ll use to measure success.
2. Monitor relevant keywords for your brand
Pay attention to specific keywords related to your industry and brand. These keywords can include anything from specific features and product names, industry phrases, popular hashtags and competitor names.
A preview of Sprout's Word Cloud that shows popular keywords, hashtags and mentions using Sprout's Social Listening tool.
For instance, this image shows a word cloud with top keywords, hashtags and mentions in Sprout’s platform. In this example, a coffee chain might monitor keywords like “espresso,” “cup of joe,” “latte” or “barista recs” to pinpoint rising conversation within the industry.
3. Monitor customer sentiment
Review customer sentiment analysis to get a granular understanding of what your audiences are saying and feeling about your brand. Tools like Sprout analyze positive, negative and neutral sentiment to give you an overview of your customers’ opinions. Some TikTok monitoring tools give you a sentiment score to help you quantify that metric. Use a sentiment analysis score to adjust your strategy, improve customer satisfaction and overall perception of your brand.
A preview of Sprout’s Listening dashboard highlighting Sentiment Summary and Sentiment Trends.
4. Monitor your competitors performance
2. Monitor relevant keywords for your brand
Pay attention to specific keywords related to your industry and brand. These keywords can include anything from specific features and product names, industry phrases, popular hashtags and competitor names.
A preview of Sprout's Word Cloud that shows popular keywords, hashtags and mentions using Sprout's Social Listening tool.
For instance, this image shows a word cloud with top keywords, hashtags and mentions in Sprout’s platform. In this example, a coffee chain might monitor keywords like “espresso,” “cup of joe,” “latte” or “barista recs” to pinpoint rising conversation within the industry.
3. Monitor customer sentiment
Review customer sentiment analysis to get a granular understanding of what your audiences are saying and feeling about your brand. Tools like Sprout analyze positive, negative and neutral sentiment to give you an overview of your customers’ opinions. Some TikTok monitoring tools give you a sentiment score to help you quantify that metric. Use a sentiment analysis score to adjust your strategy, improve customer satisfaction and overall perception of your brand.
A preview of Sprout’s Listening dashboard highlighting Sentiment Summary and Sentiment Trends.
4. Monitor your competitors performance