Events, meetups, workshops
Posted: Wed Jan 22, 2025 3:45 am
If you go back to our funnel talk from earlier, people don't buy from the people they don't know. Therefore, to drive much-needed attention first, roaming around conference halls and meetups might very well be a smart tactic to leverage.
Get to know people. Start conversations. Provide valuable advice. Organize small events around connected topics. Give a keynote. Focus on building relationships and positioning yourself as a thought leader. Don't be aggressive in sales. My game here would be to just put my face out there, connect with everyone and aim to have them do the talking for me one day.
Create or join communities
Groups and communities are a pretty pr directors email list saturated marketing tactic right now. There are so many groups out there, especially around popular topics. Public groups, closed and secret communities, Facebook, Slack, Telegram, other chat apps etc.
Whatever course you end up creating, I'm pretty sure you can discover a vibrant community for it to join, and focus on meeting as many people and providing as much value as you possibly can.
Alternatively, you can create your own community as well. Many course instructors start building this, adding all their students gradually. The key is to differentiate and make your community unique.
Influencer outreach
Out of all marketing strategies, I'm super convinced this one can be pure gold. Especially if we're talking about conquering attention and awareness funnel stages.
If I'm selling an email outreach course, I can go about segmenting out all well-known salespeople, outreach practitioners and growth experts with proven track records. What's stopping me to record a podcast, an interview, add a joint module in my course or host a Q/A session for my audience.
Get to know people. Start conversations. Provide valuable advice. Organize small events around connected topics. Give a keynote. Focus on building relationships and positioning yourself as a thought leader. Don't be aggressive in sales. My game here would be to just put my face out there, connect with everyone and aim to have them do the talking for me one day.
Create or join communities
Groups and communities are a pretty pr directors email list saturated marketing tactic right now. There are so many groups out there, especially around popular topics. Public groups, closed and secret communities, Facebook, Slack, Telegram, other chat apps etc.
Whatever course you end up creating, I'm pretty sure you can discover a vibrant community for it to join, and focus on meeting as many people and providing as much value as you possibly can.
Alternatively, you can create your own community as well. Many course instructors start building this, adding all their students gradually. The key is to differentiate and make your community unique.
Influencer outreach
Out of all marketing strategies, I'm super convinced this one can be pure gold. Especially if we're talking about conquering attention and awareness funnel stages.
If I'm selling an email outreach course, I can go about segmenting out all well-known salespeople, outreach practitioners and growth experts with proven track records. What's stopping me to record a podcast, an interview, add a joint module in my course or host a Q/A session for my audience.