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Gamification In Recruitment: How To Do It And Why It Matters

Posted: Wed Jan 22, 2025 3:40 am
by Joywtome231
Has it occurred to you that, during the hiring process, your future employees evaluate you as much as you evaluate them? Even in the shaken post-pandemic job market, quality candidates have plenty of options and ambition that needs to be fed.

That leaves your hiring process with two main objectives. One, single out the perfect candidate. And two, impress them -- so that they choose you back. In an attempt to achieve both, more and more companies are changing the way they attract and hire talent. While they still follow a structured recruiting process, they “embellish” it a bit with game mechanics throughout. This new way of recruiting employees is known as recruitment.

If you haven’t heard of recruitment before, you’re in the right place. This post explores the benefits of gamification for recruitment and explains how you can add gamification into your hiring process.

What is Recruitment and why Gamification in Recruitment Matters
Like we explained above, recruitment is the practice of adding gamification elements into cameroon phone number resource recruitment. By gamification, we mean anything from a progress bar to simulations that will evaluate the candidate’s response to certain situations. The name suggests that recruitment aims to make the hiring process more “entertaining.” In reality, there are many more benefits to using gamification in recruitment:



Your company strikes as a desirable place to work in. Why should a job candidate choose to work with you over another company? A gamified recruitment process tips the scale in your favor: it’s an unusual, modern, and creative approach. So candidates expect the same from your workplace. Case in point, in a recent gamification survey by TalentLMS, 78% of respondents say that gamification in the recruiting process would make a company more desirable.