Cold email mistakes to avoid if you want to book more meetings
Posted: Wed Jan 22, 2025 3:35 am
Here's a networking cold email targeting e-commerce companies with MRR from 50k-100k
Here's what stops prospects from replying to this cold email:
A person who has approximately 30 mins per day to go through their inbox is unlikely to spend 5 minutes only on yours. Try to keep it short and scannable, showing the value right off the bat.
The email pitch talks about the payroll directors email list sender instead of focusing on the prospect and their pain points. People don't like to listen to you, but about how you can help them specifically.
Instead of focusing on e-commerce which is a pretty wide term, you can choose prospects' niche which will make your email way more personal and relatable.
Targeting different roles in the company will require highlighting their different pain points and goals. If you're addressing everyone, you're likely to end up talking with nobody.
Instead of presenting yourself and your company, try confirming your prospects' pain points and interests. By focusing on your prospects' you show you did the proper research and you understand how to help them.
Instead of mentioning social proof that is recognized worldwide, try talking about a brand specific to your leads' area. This makes your solution more relatable!
There should always be specific action in your cold email that needs to be taken as soon as possible.
You can push a sense of urgency by highlighting the pain points and negative outcomes if they aren't fixed promptly.
Here's what stops prospects from replying to this cold email:
A person who has approximately 30 mins per day to go through their inbox is unlikely to spend 5 minutes only on yours. Try to keep it short and scannable, showing the value right off the bat.
The email pitch talks about the payroll directors email list sender instead of focusing on the prospect and their pain points. People don't like to listen to you, but about how you can help them specifically.
Instead of focusing on e-commerce which is a pretty wide term, you can choose prospects' niche which will make your email way more personal and relatable.
Targeting different roles in the company will require highlighting their different pain points and goals. If you're addressing everyone, you're likely to end up talking with nobody.
Instead of presenting yourself and your company, try confirming your prospects' pain points and interests. By focusing on your prospects' you show you did the proper research and you understand how to help them.
Instead of mentioning social proof that is recognized worldwide, try talking about a brand specific to your leads' area. This makes your solution more relatable!
There should always be specific action in your cold email that needs to be taken as soon as possible.
You can push a sense of urgency by highlighting the pain points and negative outcomes if they aren't fixed promptly.