We can't touch it - we want to look

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One of the key problems of online shopping for buyers is the impossibility of tactile interaction with the product during the selection process. On the electronic display case, you cannot touch, smell or try on the item of interest, but you can evaluate it "by eye". Understanding this, online stores provide extended visual content, including both photos of the product from different angles and its demonstration on video, and often in the format of digital 3D models, which the user can rotate to examine the product from all sides.

As a result, online algeria whatsapp number database store pages become heavy. This is due to both the large amount of media and the complex structure, which includes elements with reviews from customers who have already purchased the product (which in turn often also include photos and videos). Interestingly, the presence of reviews turns out to be more important for Russian customers when choosing a product in online stores than even the prices offered - 65% and 52%, respectively, according to VTsIOM.

However, it is not enough to create product cards in the required quantity and at the required speed; you will also have to work on quickly delivering this content to potential buyers. And this turns out to be difficult.

Why e-commerce is fighting for milliseconds
A change in the loading speed of online store pages by several milliseconds is not important for business only at first glance, in reality even such acceleration can significantly affect conversion. The corresponding difference "in money" is easily noticed by Russian online stores. Online retailers have begun to understand the importance of intelligent acceleration of access and the peculiarities of its impact on financial indicators, especially in the context of intensifying competition for Russian wallets.

High Internet access speeds and short response times are needed by marketplaces both for interaction with customers and for technical tasks, such as ensuring the operation of unmanned transport. Note that these are not only Yandex delivery robots, but also solutions operating inside distribution centers. For example, Wildberries announced the launch of transportation by autonomous trucks in the company's distribution center located in Elektrostal, Moscow Region. Safety and navigation are provided by on-board computers equipped with optical and sound sensors, satellite navigation and video cameras, as well as by operators. One operator can monitor the operation of up to 10 autonomous machines simultaneously, but to perform actions in an emergency, a person will need fast Internet access to the electronics of the robot machine.