Step 2: Create and install the TikTok Pixel
Posted: Tue Jan 21, 2025 10:47 am
To create your TikTok Pixel, you will need to:
Open TikTok Ads Manager and hover over Assets, then click Event.
Under Web Events, select Manage.
Select Set Up Web Events.
Select TikTok Pixel as your connection method, then Next.
Set up web events screen in TikTok Ads set up slovenia b2b leads process asks for your Pixel name and connection method.
Now you can name your pixel, set up your web events (actions that you want the pixel to track) and decide how you will collect cookie consent.
To install the TikTok Pixel on your website, add the code snippet to the header of your website’s HTML code. Platforms like Shopify, WooCommerce and Google Tag Manager have plugins and integrations to simplify the process.
Step 3: Create a new campaign
Create an ad campaign under the Campaigns tab and click the Create button.
TikTok Ads Manager Campaign button where you can create, edit, bulk import data and set up automated rules.
You will then get the option to use the Basic or Advanced setup options.
The TikTok ad manager gives you an option to choose Basic or Advanced Mode in TikTok ad setup
Basic mode simplifies the process to four steps: set an advertising goal; select an audience; set your budget; and create your ad.
The Basic Mode Tab in TikTok Ads manager set up process where you are asked questions on your advertising goals, community interactions and website connections.
Open TikTok Ads Manager and hover over Assets, then click Event.
Under Web Events, select Manage.
Select Set Up Web Events.
Select TikTok Pixel as your connection method, then Next.
Set up web events screen in TikTok Ads set up slovenia b2b leads process asks for your Pixel name and connection method.
Now you can name your pixel, set up your web events (actions that you want the pixel to track) and decide how you will collect cookie consent.
To install the TikTok Pixel on your website, add the code snippet to the header of your website’s HTML code. Platforms like Shopify, WooCommerce and Google Tag Manager have plugins and integrations to simplify the process.
Step 3: Create a new campaign
Create an ad campaign under the Campaigns tab and click the Create button.
TikTok Ads Manager Campaign button where you can create, edit, bulk import data and set up automated rules.
You will then get the option to use the Basic or Advanced setup options.
The TikTok ad manager gives you an option to choose Basic or Advanced Mode in TikTok ad setup
Basic mode simplifies the process to four steps: set an advertising goal; select an audience; set your budget; and create your ad.
The Basic Mode Tab in TikTok Ads manager set up process where you are asked questions on your advertising goals, community interactions and website connections.