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Posted: Tue Jan 21, 2025 10:41 am
CTR CTR (Click-Through Rate) is an indicator that reflects the effectiveness of an advertisement. It is calculated as the ratio of the number of clicks on the advertisement to the number of its impressions and is expressed as a percentage. CTR calculation formula: CTR = Number of clicks / Number of ad impressions × 100% The following factors can influence CTR: Ad quality: If your ad has an attractive headline, image, or video, it is more likely to grab the attention of users and make them want to click on it.
Ad Relevance: An ad must be relevant to the content of the site where it is placed. If an ad does not match the interests of users, they are less likely to click on it. Ad position: or in search results typically have a higher CTR japan whatsapp number data than ads that appear lower down. Competition. In conditions of high competition for users' attention, CTR may decrease. Seasonality: Some products and services are in demand only during certain seasons, which can affect the CTR of the corresponding ads.
Let's see how click-through rates have changed across platforms. Yandex Direct During the period under review, the average CTR across the entire platform was 1.22%, demonstrating a steady upward trend. At the same time, there is a significant difference between the different types of placement: in search advertising, the average CTR reached 4.34%, while in the Yandex Advertising Network this figure was 0.97%, although it showed positive growth dynamics. A comparative analysis of the beginning and end of the period reveals significant changes.
Ad Relevance: An ad must be relevant to the content of the site where it is placed. If an ad does not match the interests of users, they are less likely to click on it. Ad position: or in search results typically have a higher CTR japan whatsapp number data than ads that appear lower down. Competition. In conditions of high competition for users' attention, CTR may decrease. Seasonality: Some products and services are in demand only during certain seasons, which can affect the CTR of the corresponding ads.
Let's see how click-through rates have changed across platforms. Yandex Direct During the period under review, the average CTR across the entire platform was 1.22%, demonstrating a steady upward trend. At the same time, there is a significant difference between the different types of placement: in search advertising, the average CTR reached 4.34%, while in the Yandex Advertising Network this figure was 0.97%, although it showed positive growth dynamics. A comparative analysis of the beginning and end of the period reveals significant changes.