2. Perform risk assessments ahead of high profile campaigns and initiatives
Posted: Tue Jan 21, 2025 10:35 am
As internet conversations grow more vast and complex, slovakia b2b leads brand safety has become more crucial than ever. Even the most well-resourced public relations teams can’t proactively identify brand safety issues without smart tools that guide them on where to look.
Big Machine Label Group uses sentiment analysis tools to stay on top of what people are saying online, both good and bad.
“[Sentiment analysis] has been helpful as far as trying to understand how people are reacting to us and our artists. It’s also extremely helpful to have a listening tool where we can flag certain conversations internally and amongst the team, including conversations that could be delicate.”
Conducting a sentiment analysis on campaign themes and topics before major launches is the only surefire way to consider your message from every possible angle. By analyzing messages and conversations that drive negative sentiment, you can identify potential issues early. This can mean the difference between a well-executed campaign and a well-executed crisis management plan.
3. Identify customer experience opportunities
If you’re only paying attention to the customer feedback that comes in the form of glowing reviews or angry DMs, you’re not getting the full story. Customers share feedback every time they interact with your brand. Even a simple heart-eyes emoji left in your comment section can say a lot.
Conducting sentiment analysis on incoming social messages and reviews provides a more holistic view of your customer experience. Brands using Sprout do this by using the sentiment analysis features available in the Smart Inbox and Review Management tools.
Big Machine Label Group uses sentiment analysis tools to stay on top of what people are saying online, both good and bad.
“[Sentiment analysis] has been helpful as far as trying to understand how people are reacting to us and our artists. It’s also extremely helpful to have a listening tool where we can flag certain conversations internally and amongst the team, including conversations that could be delicate.”
Conducting a sentiment analysis on campaign themes and topics before major launches is the only surefire way to consider your message from every possible angle. By analyzing messages and conversations that drive negative sentiment, you can identify potential issues early. This can mean the difference between a well-executed campaign and a well-executed crisis management plan.
3. Identify customer experience opportunities
If you’re only paying attention to the customer feedback that comes in the form of glowing reviews or angry DMs, you’re not getting the full story. Customers share feedback every time they interact with your brand. Even a simple heart-eyes emoji left in your comment section can say a lot.
Conducting sentiment analysis on incoming social messages and reviews provides a more holistic view of your customer experience. Brands using Sprout do this by using the sentiment analysis features available in the Smart Inbox and Review Management tools.