Content marketing includes any
Posted: Tue Jan 21, 2025 10:30 am
Content Marketing in B2B
Many owners and managers of B2B businesses in Russia are almost unfamiliar with the term “content marketing”. Or they are familiar, but they give it the meaning of “all advertising related to content”.
It is sad to see such inattention to an excellent tool! The American market shows an example: 80% of the most successful companies in the B2B sphere, according to research, educate the audience, maintain a blog or post useful materials on industry portals. According to American statistics, the introduction of content marketing gives an increase in the number of leads by 3 times or more. Experience confirms that the Russian market is no less responsive to content marketing!
Perhaps you are used to working the old-fashioned way: sending out commercial offers and letters with price lists. Do you want to add new, really working methods to the proven ones? If so, let's figure out what content marketing is and how it works in B2B.
content b2b marketing
Content Marketing - What is it?
marketing activities that create and distribute useful information for potential customers. The word "useful" is key here. You can clarify: relevant, important, valuable, non-commercial information.
Materials created for content look at the overseas chinese growth in europe are not sold directly.
They:
help,
inform,
explain,
support,
accompany,
and much more,
but do not sell.
At the same time, the result of content marketing is the most commercial! It creates an expert image of the company, forms trust, increases sales.
What is important to know to "launch" the content marketing process in B2B business? Let's divide the information into three blocks:
What to write about.
Through what channels and how to distribute content.
How to implement, taking into account the specifics of the B2B sales funnel.
We also note that in this article, by the word "content" we mean not only text materials, but also audio, video, infographics and photos.
content marketing process
Content Marketing in B2B: What to Write About?
Let's first make a "general cross-section" of topics, without distributing materials by sales funnel (read below about its features in B2B content marketing).
Think about what interests your customers?
What problems and tasks do they have?
What do they want to know/read to make a decision about concluding a contract with your company?
Here is an approximate list of answers to these questions for the average B2B business:
How are things going in the market segment I'm interested in? Who is the leader and why?
What events are happening in this market, what are the trends in the emergence of new technologies, solutions, opportunities?
Many owners and managers of B2B businesses in Russia are almost unfamiliar with the term “content marketing”. Or they are familiar, but they give it the meaning of “all advertising related to content”.
It is sad to see such inattention to an excellent tool! The American market shows an example: 80% of the most successful companies in the B2B sphere, according to research, educate the audience, maintain a blog or post useful materials on industry portals. According to American statistics, the introduction of content marketing gives an increase in the number of leads by 3 times or more. Experience confirms that the Russian market is no less responsive to content marketing!
Perhaps you are used to working the old-fashioned way: sending out commercial offers and letters with price lists. Do you want to add new, really working methods to the proven ones? If so, let's figure out what content marketing is and how it works in B2B.
content b2b marketing
Content Marketing - What is it?
marketing activities that create and distribute useful information for potential customers. The word "useful" is key here. You can clarify: relevant, important, valuable, non-commercial information.
Materials created for content look at the overseas chinese growth in europe are not sold directly.
They:
help,
inform,
explain,
support,
accompany,
and much more,
but do not sell.
At the same time, the result of content marketing is the most commercial! It creates an expert image of the company, forms trust, increases sales.
What is important to know to "launch" the content marketing process in B2B business? Let's divide the information into three blocks:
What to write about.
Through what channels and how to distribute content.
How to implement, taking into account the specifics of the B2B sales funnel.
We also note that in this article, by the word "content" we mean not only text materials, but also audio, video, infographics and photos.
content marketing process
Content Marketing in B2B: What to Write About?
Let's first make a "general cross-section" of topics, without distributing materials by sales funnel (read below about its features in B2B content marketing).
Think about what interests your customers?
What problems and tasks do they have?
What do they want to know/read to make a decision about concluding a contract with your company?
Here is an approximate list of answers to these questions for the average B2B business:
How are things going in the market segment I'm interested in? Who is the leader and why?
What events are happening in this market, what are the trends in the emergence of new technologies, solutions, opportunities?