"Customer understanding" and "deep insight" are important even in the age of machine learning
Posted: Tue Jan 21, 2025 10:28 am
With the evolution of machine learning, part of advertising operations is becoming automated. In the past, performance was heavily influenced by fine adjustments based on personal experience and intuition, but in recent years, the need has shifted to methods that reduce the workload and achieve stable performance that is not influenced by personal factors. It can be said that we are now in an era where marketers are required to focus on more essential marketing activities, such as understanding customers and analyzing the market.
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"The ability to analyze by funnel, such as 'what kind of content usually leads users to purchase products,' is a major strength of SmartNews Ads. Because SmartNews users are seriously searching for things that interest them, there is the potential to glean deep insights. By providing such deep insights to both advertisers and agencies, we hope to support marketing activities and help improve ad delivery," said Sato.
"SmartNews takes pride in being able to accumulate data on the diverse italy whatsapp number data reactions of users to the largest number of media outlets in Japan. It is also possible to analyze users' potential interests. This is because, due to the nature of news apps, "users who are active in consuming content" "consume content that matches their own unique interests."
"The ability to analyze by funnel, such as 'what kind of content usually leads users to purchase products,' is a major strength of SmartNews Ads. Because SmartNews users are seriously searching for things that interest them, there is the potential to glean deep insights. By providing such deep insights to both advertisers and agencies, we hope to support marketing activities and help improve ad delivery," said Sato.