Up the number of UUs from multiple periods!
Posted: Tue Jan 21, 2025 10:15 am
A common mistake when counting UU numbers is adding up the UU numbers for multiple periods.
This is absolutely not allowed, so be careful.
This mistake is likely to occur when you are taking weekly UU numbers every week and trying ceo email list to calculate the monthly UU number by aggregating the weekly UU number data.
For example, let's say there is a site with the following weekly UU numbers for a certain month.
Week 1: 8,000 UU
Week 2: 9,000 UU
Week 3: 8,500 UU
Week 4: 9,500 UU
How can you get the monthly UU number in this case? If you thought,
"Hey, isn't it just 8,000+9,000+8,500+9,500=35,000 UUs just by adding up the weekly UU numbers for each week?" , you're wrong. This is because even if a user visits four times, once each in the first, second, third, and fourth weeks, the number of UUs for one month is only 1. (As we just confirmed.) In other words, a user who visits at least once in each separate week is counted as 2 UUs even though they are the same user. To avoid such mistakes, make sure to set the period to one month in Google Analytics to get the monthly UU number instead of adding up the UU numbers for each week.
This is absolutely not allowed, so be careful.
This mistake is likely to occur when you are taking weekly UU numbers every week and trying ceo email list to calculate the monthly UU number by aggregating the weekly UU number data.
For example, let's say there is a site with the following weekly UU numbers for a certain month.
Week 1: 8,000 UU
Week 2: 9,000 UU
Week 3: 8,500 UU
Week 4: 9,500 UU
How can you get the monthly UU number in this case? If you thought,
"Hey, isn't it just 8,000+9,000+8,500+9,500=35,000 UUs just by adding up the weekly UU numbers for each week?" , you're wrong. This is because even if a user visits four times, once each in the first, second, third, and fourth weeks, the number of UUs for one month is only 1. (As we just confirmed.) In other words, a user who visits at least once in each separate week is counted as 2 UUs even though they are the same user. To avoid such mistakes, make sure to set the period to one month in Google Analytics to get the monthly UU number instead of adding up the UU numbers for each week.