5.- Use the appropriate software
SMS Marketing for the Automotive Sector MDirector
Use the most complete SMS Marketing software, for example MDirector. With it you can communicate and build loyalty with your customers wherever they are. By sending mass text messages directly to their phones. This way you will be able to capture their attention and achieve their conversion. Discover what the most powerful SMS software on the market has to offer you.
MDirector also offers real-time reporting of SMS sendings . This allows you to indonesia phone number sample quickly analyse and compare SMS campaigns. This way, you can change what is not working in your campaign. Because with the data available, you can act immediately. Without having to wait for the report or the report.
In addition, the text messaging service of automotive brands can be integrated with any CRM module. Another advantage of working with SMS and MDirector's SMS Marketing software is that you will be able to create personalized communication .
Increase conversion rates by calling your customers by name. Reach out to customers with a message specially designed for them. You will achieve a very personal communication.
6.- Include a link in your SMS
You have to try to make it very easy for the user. Make sure that as soon as they open your message and read it, they go to a landing page and end up converting. To do this, you can use a simple but very efficient technique: adding a link in the SMS .
Including a link in your SMS allows you to go beyond the 160 characters that limit your communication . So make sure you say exactly what you want to say, even if it seems brief. If the recipient clicks on the link, they will be able to obtain much more information about it.
You should also encourage the recipient to click on the link, so you should keep in mind that you should use an attractive and powerful call to action.
7.- Responsive design
AIMC , the Association for Media Research, has presented the results of a survey of Internet users and shows that the number of Internet users on mobile devices exceeds the number of other devices when connecting to the Internet. This means that the new trend in Internet connection is based on diversification.
Currently, 85.5% of Internet users connect via their mobile phone, the second most popular is the laptop with 77.7% and the desktop computer with 73.3%. The use of tablets has also grown in recent years. In this sense, Smart TV continues its slow but sure rise.
For all these reasons, SMS Marketing strategies for the automotive sector must take into account that the Internet's presence depends on mobile device navigation . And your SMS must be prepared so that the user has a good experience and can view them correctly on all types of devices.
Because after creating your strategy and all the work that goes into it, you can't afford to lose sales because of poor adaptation of your message to mobile devices.
8.- Design a landing page that connects with the link
perfect landing page for mobile
A landing page is the element that closes the entire conversion cycle in an SMS Marketing strategy for the Automotive sector . That is why it is important that you take the utmost care of all the elements of your landing pages. It must be consistent with the message sent. Only then will you be able to confirm that this is the right user. And they will end up becoming a lead or, better yet, a customer.
To create an effective landing page, think about your target audience . This is the only way to ensure that your offer will be of interest to them and ensure that a high percentage of recipients of your messages end up buying your products.
A landing page will only be effective and achieve a high conversion rate if it meets all the objectives you have set throughout your SMS Marketing campaign for the Automotive sector. When a user clicks on a link in a message, what they want is to find the solution to their problems or find what they were looking for on the landing page.
However, in many cases, the recipient of the message is told to click on a link and is taken to a page that has nothing to do with what was promised.
An SMS Marketing campaign for the automotive sector must maintain sufficient coherence between all the elements that form part of the strategy . Only in this way will the landing pages be able to fulfil their established objective and be truly effective.
If you belong to the automotive sector and need an SMS Marketing platform that helps you in the sending, management and subsequent analysis of your strategies, at MDirector we have the solution you are looking for .