Benefits of social media monitoring
Posted: Tue Jan 21, 2025 9:28 am
A diagram comparing social monitoring and social listening. portugal b2b leads Social monitoring is shown as a series of steps from gathering data to analyzing and extracting insights. Social listening is shown as a series of steps from gathering insights to driving proactive decisions.
Social media monitoring helps you discover relevant brand conversations and insights you wouldn’t otherwise. With the right tools, you can get these insights in real time to manage crises, find new influencers and brand loyalists, and know your customer better, to ultimately increase your conversion and improve your business.
Here are some specific benefits of social media monitoring (and a few examples in action), including how it can positively impact your business, customers and your overall strategy.
Boost brand awareness
When you’re always aware of the things your customers are saying, you can respond to their needs immediately. This also increases awareness of your brand to potential customers. When they see you responding to actual comments or concerns of the people they follow, you’re likely to have a higher brand recall.
A brand interacting with posts, especially those that don’t directly mention the brand, sticks in consumers’ minds more than one just pushing out ads. Our most recent Sprout Social Index report found that 51% of consumers say the most memorable brands on social media respond to customers. In the below example, fast food chain Wendy’s acknowledged a compliment for a team member at a particular store.
Social media monitoring helps you discover relevant brand conversations and insights you wouldn’t otherwise. With the right tools, you can get these insights in real time to manage crises, find new influencers and brand loyalists, and know your customer better, to ultimately increase your conversion and improve your business.
Here are some specific benefits of social media monitoring (and a few examples in action), including how it can positively impact your business, customers and your overall strategy.
Boost brand awareness
When you’re always aware of the things your customers are saying, you can respond to their needs immediately. This also increases awareness of your brand to potential customers. When they see you responding to actual comments or concerns of the people they follow, you’re likely to have a higher brand recall.
A brand interacting with posts, especially those that don’t directly mention the brand, sticks in consumers’ minds more than one just pushing out ads. Our most recent Sprout Social Index report found that 51% of consumers say the most memorable brands on social media respond to customers. In the below example, fast food chain Wendy’s acknowledged a compliment for a team member at a particular store.