You can also advertise on banners on the Google content network and select some channels (websites, blogs) by segment, remarketing or type of website content to advertise there and generate visits from that banner.
One of the advantages of using sponsored links for an Inbound Marketing strategy is to attract visitors to your website, blog or landing page in the short term, using a quick trigger to generate traffic based on user searches as a “spark”.
You can segment your ads by interests, tastes, and behaviors, direct moving leads email list allowing you to be extremely timely and advertise to a highly interested audience. Through this network, you can promote rich materials such as e-books, webinars, spreadsheets, templates, tools, etc.
Facebook Ads and Google Ads are important and work in a complementary manner. In general, Google Ads is excellent for capturing existing demand and Facebook can be very effective when it comes to generating demand.
Social Networks
Social media is an excellent channel for attracting an audience to your website. To do this, publishing quality content is a good strategy, especially if we adapt the content to the language (textual and visual) of each social network.
Another way to use social media to attract prospects is by activating interaction with users through forums and idea generation. This allows for a less rigid approach with the public, creating an increasingly close and personal relationship with the audience.