EAT stands for Expertise, Authority, Trustworthiness.
Posted: Tue Jan 21, 2025 8:52 am
Pages with legal advice, information on law and litigation.
Pages containing important and urgent news
Other topics, such as parenting or road safety.
It turns out that almost every corporate website contains YMYL pages, not to mention online stores or information sites on medical or financial topics.
Although Google has not officially announced anything, everything has long been clear. Below you can see the niches where the largest number of sites dropped after the last YMYL update.
Sites that have fallen in niches
Sites that have fallen in niches
As you can see, 41.5% of sites that lost positions were from the medical niche and only 16% were e-commerce sites.
It turns out that Google has begun an active fight for purity, reliability and expertise in search results. Not bad.
Quality assessment
It's no secret that Google has very high quality standards and this is reflected in everything.
There are special people who have the task of evaluating search results. They evaluate the quality and relevance of sites for a variety of queries, but sooner or later they get their hands on YMYL pages, and then the evaluation reaches a new level.
If you have YMYL pages, then in order to get them to the top and keep them there, it will not be enough for you to just optimize them well. You must be an expert in what you write, nothing more and nothing less.
One of the main rules by which evaluators evaluate (sorry) a site is EAT.
The acronym EAT is mentioned 186 times in the search quality assessment document, so search clearly values this rating highly.
EAT
EAT
That is, in order to understand how search will treat your content, you need to understand whether it meets these three requirements.
Expertise
First, you need to become an expert. Or publish content as an expert.
Let's say you have a blog or a corporate website on gambling data singapore phone number topic and you need to show that you are an expert in your niche. How to do this? Through content, of course.
What you will need for this:
Author's block. There should always be someone who will be responsible for every word written on the site.
Tell users about your experience in the niche. Why did you become an expert? What gives you the right to call yourself one?
Share with the reader what you do.
Author's block
Author's block
If you have a specialized education, regalia, completed courses, a doctorate, whatever - be sure to share it on the pages of your site. You should publicly declare yourself an expert in the niche. And naturally, everything you declare should not differ greatly from the words of other experts.
Authority
Being an expert doesn't mean being an authority. You can be really deep and awesome in your niche, but what's the point if no one knows about you?
My publication on SEONews
My publication on SEONews
Search engines think the same way. Your task is to let them know that you are not only an expert in your field, but also a recognized expert. You are known, and your opinion is respected.
What is needed for this:
Reviews. Not about the company, but about the expert
Speaking at various conferences
Pages containing important and urgent news
Other topics, such as parenting or road safety.
It turns out that almost every corporate website contains YMYL pages, not to mention online stores or information sites on medical or financial topics.
Although Google has not officially announced anything, everything has long been clear. Below you can see the niches where the largest number of sites dropped after the last YMYL update.
Sites that have fallen in niches
Sites that have fallen in niches
As you can see, 41.5% of sites that lost positions were from the medical niche and only 16% were e-commerce sites.
It turns out that Google has begun an active fight for purity, reliability and expertise in search results. Not bad.
Quality assessment
It's no secret that Google has very high quality standards and this is reflected in everything.
There are special people who have the task of evaluating search results. They evaluate the quality and relevance of sites for a variety of queries, but sooner or later they get their hands on YMYL pages, and then the evaluation reaches a new level.
If you have YMYL pages, then in order to get them to the top and keep them there, it will not be enough for you to just optimize them well. You must be an expert in what you write, nothing more and nothing less.
One of the main rules by which evaluators evaluate (sorry) a site is EAT.
The acronym EAT is mentioned 186 times in the search quality assessment document, so search clearly values this rating highly.
EAT
EAT
That is, in order to understand how search will treat your content, you need to understand whether it meets these three requirements.
Expertise
First, you need to become an expert. Or publish content as an expert.
Let's say you have a blog or a corporate website on gambling data singapore phone number topic and you need to show that you are an expert in your niche. How to do this? Through content, of course.
What you will need for this:
Author's block. There should always be someone who will be responsible for every word written on the site.
Tell users about your experience in the niche. Why did you become an expert? What gives you the right to call yourself one?
Share with the reader what you do.
Author's block
Author's block
If you have a specialized education, regalia, completed courses, a doctorate, whatever - be sure to share it on the pages of your site. You should publicly declare yourself an expert in the niche. And naturally, everything you declare should not differ greatly from the words of other experts.
Authority
Being an expert doesn't mean being an authority. You can be really deep and awesome in your niche, but what's the point if no one knows about you?
My publication on SEONews
My publication on SEONews
Search engines think the same way. Your task is to let them know that you are not only an expert in your field, but also a recognized expert. You are known, and your opinion is respected.
What is needed for this:
Reviews. Not about the company, but about the expert
Speaking at various conferences