Uber Rewards
Uber Rewards members collect points ‒ Uber Cash Rewards - for the money they spend on rides and UberEats orders. These points get them priority pickup and flexible cancellation. The higher the tier, the uk phone number database more extra time, flexibility, and control the user can enjoy. In other words, the more they spend, the better the customer experience.
Amazon Prime
Amazon Prime
Amazon Prime is a membership program, but there are still lessons from it that we can apply to mobile loyalty programs. It ultimately paved the way for premium loyalty programs. Instead of giving discounts on the commodities and service people would buy anyway, Amazon offers exclusive experiences and products ‒ faster delivery, streaming, reading benefits, and more.
Ben & Jerry’s Flavor Fanatics
Brand loyalty example - Ben & Jerry’s
A more classic brand loyalty example is the Flavor Fanatics rewards program. Loyalty members get discounts, free cones, and scoops of secret flavors. But there is a social aspect to it. If someone buys one of Ben & Jerry’s advocacy-themed flavors - Save Our Swirled! for the global climate movement and I Dough, I Dough for marriage equality - the company makes a donation.
Let’s Summarize
What is the loyalty program that caught your attention the most? You can take notes from every program that comes your way and adapt certain elements for your audiences. Accept that there is no perfect recipe for a successful loyalty program because every business is different, and they have a special relationship with their clients.