How to Choose the Right Keywords?
Posted: Sun Dec 22, 2024 5:02 am
Let's say you sell luxury brand shoes with red soles that we love. In such a case, you don't want your ads to appear as a result of a search such as "cheap women's shoes". Because a customer looking for cheap shoes will click on your ad and incur costs, but since your products are expensive, they won't make a purchase. This is where 'negative keywords' come into play. When you add words such as "cheap" and "discounted" that are not relevant to your business as negative keywords, your singapore phone number example ad will not appear as a result of the search for "cheap women's shoes". This can help you control your costs.
Use Keyword Planner
Use Keyword Planner
When you want to find keywords for your ads, we are sure that you can generate many keyword ideas based on your own experiences. But what if there is a detail you missed and this small detail prevents you from reaching your potential customers who are looking for you? Here is a great service from Google! The “Keyword Planner” tool of the Google Ads panel, which comes to our rescue both for free and easy to use, helps you find all the right keywords. The keyword planner provides you with examples of negative words or phrases as well as new keywords. In addition to all this, you can get detailed information thanks to the data on search volumes and search trends thanks to the planner.
When choosing the right keywords, don’t be fooled by the big numbers in the monthly search volume column! As we mentioned above, the word “shoe” may be affected by many different irrelevant search results. Did you know that 60% of search queries are 3 or longer? So remember that long and specific keyword phrases, which we call “long tail”, can bring more readers to your site than short and high search volume words. Long phrases that you will choose on a specific topic can turn into a win-win scenario for you.
For example, I wrote “email” but don’t get stuck on details like “should the correct keyword choice be “email”? The main purpose of your content is to please your readers, not search engines. First of all, you should not forget this. Any adjustments you make to your article for optimization should only be to make it easier for your readers to access the content.
Use Keyword Planner
Use Keyword Planner
When you want to find keywords for your ads, we are sure that you can generate many keyword ideas based on your own experiences. But what if there is a detail you missed and this small detail prevents you from reaching your potential customers who are looking for you? Here is a great service from Google! The “Keyword Planner” tool of the Google Ads panel, which comes to our rescue both for free and easy to use, helps you find all the right keywords. The keyword planner provides you with examples of negative words or phrases as well as new keywords. In addition to all this, you can get detailed information thanks to the data on search volumes and search trends thanks to the planner.
When choosing the right keywords, don’t be fooled by the big numbers in the monthly search volume column! As we mentioned above, the word “shoe” may be affected by many different irrelevant search results. Did you know that 60% of search queries are 3 or longer? So remember that long and specific keyword phrases, which we call “long tail”, can bring more readers to your site than short and high search volume words. Long phrases that you will choose on a specific topic can turn into a win-win scenario for you.
For example, I wrote “email” but don’t get stuck on details like “should the correct keyword choice be “email”? The main purpose of your content is to please your readers, not search engines. First of all, you should not forget this. Any adjustments you make to your article for optimization should only be to make it easier for your readers to access the content.