You need to understand the reason
Posted: Tue Jan 21, 2025 6:52 am
2. We work on increasing the CTR of ads. Ads with low CTR — for the low clickability. Often it is enough to simply clarify the ads as much as possible by adding a minus. Somewhere you need to change the text. For YAN campaigns — although not everyone tracks CTR on YAN, if the clickability of ads is low, this means that the ads do not catch the user. In this case, we test various creatives.
3. When launching new keys — in Direct Commander we check phrases for duplicates + do cross-minus — for search campaigns. For YAN — we check phrases for duplicates, delete duplicates.
When checking, you need to load all search campaigns and check for duplicates and do cross-minus within all search campaigns. When checking YAN campaigns for duplicates, the same thing - load all YAN campaigns, run a check for duplicates.
4. Check all YAN campaigns for empty clicks. Statistics — Report Master. Generate a report from the moment the campaign starts. Stop all ads that have received 50 or more clicks but have not received sweden email list conversions — they are simply draining the budget. (The check should be carried out once every 3-4 days, since statistics are accumulated daily)
5. Check the bounce rates for YAN sites (Statistics — Report Wizard. Generate a report by site names and bounce rate). Sites with a high bounce rate — prohibit them in the campaign parameters.
6. Check incoming traffic in Yandex.Metrica. We check once every 2-3 days for large campaigns. If we do it rarely, then firstly, the entire period that we did not check, the phrases that need to be minus will work, and secondly, we will simply need to allocate a large amount of time for analysis.
3. When launching new keys — in Direct Commander we check phrases for duplicates + do cross-minus — for search campaigns. For YAN — we check phrases for duplicates, delete duplicates.
When checking, you need to load all search campaigns and check for duplicates and do cross-minus within all search campaigns. When checking YAN campaigns for duplicates, the same thing - load all YAN campaigns, run a check for duplicates.
4. Check all YAN campaigns for empty clicks. Statistics — Report Master. Generate a report from the moment the campaign starts. Stop all ads that have received 50 or more clicks but have not received sweden email list conversions — they are simply draining the budget. (The check should be carried out once every 3-4 days, since statistics are accumulated daily)
5. Check the bounce rates for YAN sites (Statistics — Report Wizard. Generate a report by site names and bounce rate). Sites with a high bounce rate — prohibit them in the campaign parameters.
6. Check incoming traffic in Yandex.Metrica. We check once every 2-3 days for large campaigns. If we do it rarely, then firstly, the entire period that we did not check, the phrases that need to be minus will work, and secondly, we will simply need to allocate a large amount of time for analysis.