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How Appier Enhanced Carrefour Italy’s Marketing Strategy

Posted: Tue Jan 21, 2025 6:51 am
by Rina7RS
Carrefour Italy leveraged Appier’s AiDeal to drive immediate conversions by engaging hesitant users with AI-powered solutions. By delivering coupons only to high-intent shoppers, Carrefour effectively preserved profit margins while boosting purchase likelihood. Additionally, time-limited incentives with countdowns created urgency, shortening hesitation and encouraging faster decision-making. These targeted strategies streamlined acquisition, engagement, and retention, immediately enhancing conversion outcomes.

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AiDeal-Powered Campaign Drives 110% Conversion Growth
Carrefour Italy achieved an impressive 110% increase in conversion rates benin phone number data by targeting 4% of hesitant users with tailored coupons. Using AiDeal, Carrefour calculated hesitancy scores from behavioral data like cursor movement, page scrolling, and session duration. Shoppers who met the threshold received personalized 60-minute countdown coupons and pop-up reminders to reinforce the offer. This AI-driven approach effectively engaged both new and returning customers, reactivating interest and maximizing revenue opportunities.

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Carrefour Italy's partnership with Appier showcases how AI-driven solutions can revolutionize e-commerce strategies. By addressing hesitant shoppers with precision-targeted incentives, Carrefour not only increased conversions but also protected its brand integrity and profitability. Looking ahead, Carrefour plans to further refine its AI-powered strategies, ensuring continued success in the competitive retail landscape.

Appier empowered URBAN RESEARCH’s precision marketing to boost hesitant user CVR by 203.9% and drive 7.1% website revenue growth
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Faced with challenges in expanding its customer base and lifting its conversion rates, URBAN RESEARCH chose to partner with Appier and the AiDeal solution. With precise segmentation and real-time engagement, the brand succeeded in attracting new members and activating potential customers. The cart abandonment reminder function was also effective in helping the brand convert hesitant shoppers. Ultimately, URBAN RESEARCH boosted its CVR by 203.9% and achieved significant website revenue growth.