Lead Nurturing: Build Trust with Your Leads
Posted: Tue Jan 21, 2025 6:43 am
If a lead fits your ideal customer profile, it doesn't mean they automatically choose you. 96% of your customers need to prepare before making a purchase. This includes considering other providers and services. So you need to educate them with valuable content and resources to position your brand as the right fit for their problems or needs.
Lead nurturing involves building trust by chief vp sales marketing officers email list showing your leads how your business will suit their exact needs which can span over multiple touch points. So you need to work on creating a relationship once they've shown interest in your business and guide them towards a favorable response during your sales pitch.
Tips to Build Trust with Your Leads
Build credibility by building your personal brand first – People buy from people they trust. So, build trust by sharing helpful content and engaging with prospects on social networks.
You can do this easily by using TweetHunter to engage on Twitter while you use Taplio to find LinkedIn leads, engage at scale, and send them directly to your outreach campaign in lemlist.
This is not your sales pitch – It is not the time to bombard them with messages on why they should choose your business. Just offer helpful resources you think they will need and it will position your business as a thought leader on the subject.
Dig deep and link to current problems – Don't just send a resource they don't need. It's not going to be effective. Instead, link to the needs they specifically need. That way you can send a message like “I understand you're facing challenges with XX. Here's an informative blog post on how to overcome this issue.”
Lead nurturing involves building trust by chief vp sales marketing officers email list showing your leads how your business will suit their exact needs which can span over multiple touch points. So you need to work on creating a relationship once they've shown interest in your business and guide them towards a favorable response during your sales pitch.
Tips to Build Trust with Your Leads
Build credibility by building your personal brand first – People buy from people they trust. So, build trust by sharing helpful content and engaging with prospects on social networks.
You can do this easily by using TweetHunter to engage on Twitter while you use Taplio to find LinkedIn leads, engage at scale, and send them directly to your outreach campaign in lemlist.
This is not your sales pitch – It is not the time to bombard them with messages on why they should choose your business. Just offer helpful resources you think they will need and it will position your business as a thought leader on the subject.
Dig deep and link to current problems – Don't just send a resource they don't need. It's not going to be effective. Instead, link to the needs they specifically need. That way you can send a message like “I understand you're facing challenges with XX. Here's an informative blog post on how to overcome this issue.”