Ad formats in sponsored links
Posted: Tue Jan 21, 2025 6:30 am
There are several ways to advertise on paid media platforms. It is worth remembering that, depending on the option selected, each platform has restrictions on the formats allowed. Check out the main ways to expand your brand and attract more people below.
Text
Text ads are most commonly used in searches. Therefore, your ad will look like an organic search result, increasing the chances that the user will consider it as an answer to their search queries.
Images
You've heard that a picture is worth a thousand bank email list words, right? It's no different here. Images can easily inspire users to take the action you want them to take, better showcase the features of your products and services, and better capture the attention of internet users.
Videos
Videos are important for increasing people's engagement with your brand. In addition, on social networks like Facebook, they provide greater organic reach . Therefore, it is a great way to increase interaction with internet users and, as a bonus, make more people see your publication in a natural way.
Interactive Ads
Finally, interactive ads (such as an image carousel) display information based on user movements. They are useful for allowing users to see several products or services at once, increasing the chances of them identifying with at least one of the items shown.
6. How to start investing in sponsored links
Now that you have the main information about paid media platforms, it's time to find out what the next steps are. Check it out now!
Planning
First of all, you need to plan your strategy. It’s tempting to start investing and running your campaigns your way, but this isn’t recommended . Since sponsored links involve investment, it’s important to act wisely so that every penny is converted into leads and conversions as much as possible.
Many companies have difficulty in carrying out good planning. If this is your case, hire a marketing agency . They will help your institution understand what its main needs are and how to achieve the goals set. It is important to define:
what are the objectives of your campaign (increase traffic, generate leads or conversions);
which platforms are suitable for your brand's audience;
how much will be invested in each one;
what language is appropriate for ads to be interesting and relevant;
what your target audience is and how to segment it on each network correctly;
how long it takes for goals to be met;
What are the most important indicators to evaluate the success of your business?
Execution
Once you have defined the details of your campaigns, you will be ready to decide on the most important aspects of your campaign. It is important to invest little in the beginning. This way, you will know if the campaign you have created is scalable. Remember that a campaign that does not generate profit with a small investment will hardly be profitable if it is a large one.
Monitoring and Optimization
After creating your ad, take some time to observe the profits you are making. From there, try to understand which platforms you have had the most success on. This will make it easier for your company to decide which ones it should invest more in and which ones are not yielding the expected results.
Text
Text ads are most commonly used in searches. Therefore, your ad will look like an organic search result, increasing the chances that the user will consider it as an answer to their search queries.
Images
You've heard that a picture is worth a thousand bank email list words, right? It's no different here. Images can easily inspire users to take the action you want them to take, better showcase the features of your products and services, and better capture the attention of internet users.
Videos
Videos are important for increasing people's engagement with your brand. In addition, on social networks like Facebook, they provide greater organic reach . Therefore, it is a great way to increase interaction with internet users and, as a bonus, make more people see your publication in a natural way.
Interactive Ads
Finally, interactive ads (such as an image carousel) display information based on user movements. They are useful for allowing users to see several products or services at once, increasing the chances of them identifying with at least one of the items shown.
6. How to start investing in sponsored links
Now that you have the main information about paid media platforms, it's time to find out what the next steps are. Check it out now!
Planning
First of all, you need to plan your strategy. It’s tempting to start investing and running your campaigns your way, but this isn’t recommended . Since sponsored links involve investment, it’s important to act wisely so that every penny is converted into leads and conversions as much as possible.
Many companies have difficulty in carrying out good planning. If this is your case, hire a marketing agency . They will help your institution understand what its main needs are and how to achieve the goals set. It is important to define:
what are the objectives of your campaign (increase traffic, generate leads or conversions);
which platforms are suitable for your brand's audience;
how much will be invested in each one;
what language is appropriate for ads to be interesting and relevant;
what your target audience is and how to segment it on each network correctly;
how long it takes for goals to be met;
What are the most important indicators to evaluate the success of your business?
Execution
Once you have defined the details of your campaigns, you will be ready to decide on the most important aspects of your campaign. It is important to invest little in the beginning. This way, you will know if the campaign you have created is scalable. Remember that a campaign that does not generate profit with a small investment will hardly be profitable if it is a large one.
Monitoring and Optimization
After creating your ad, take some time to observe the profits you are making. From there, try to understand which platforms you have had the most success on. This will make it easier for your company to decide which ones it should invest more in and which ones are not yielding the expected results.