When to combine SEO and Ads?
Posted: Sun Dec 22, 2024 5:00 am
The best choice depends on your goals, budget, and industry. SEO and Google Ads are not in competition with each other. In many cases, a combination of both techniques is the most effective strategy. A solid SEO strategy, combined with targeted Google Ads campaigns, can maximize your online visibility and generate a steady stream of new customers.
Consider these factors when planning your digital philippines business email list marketing strategy and choosing the approach that best suits your business.
Imagine the journey of a customer looking for a new smartphone. Initially, they might search for general information such as “best smartphone 2024” (SEO), then they might want to compare models from a specific brand (Ads), and finally they might return to your site to read reviews and learn more about the technical features (SEO). SEO and Ads work in synergy to accompany the customer at every stage of their journey.
SEO is the solid foundation.
SEO is like building a solid building: it takes time and effort, but once completed, it guarantees you a steady flow of interested visitors in the long term.
Ads is the accelerator.
Ads campaigns are like a rocket: they allow you to quickly reach your goals, but they need a constant supply of fuel (advertising budget).
ads accelerator
By combining SEO and Ads, you can:
Increase visibility: you will reach a wider audience, both those actively searching for a product (SEO) and those not yet ready to purchase (Ads).
Improve your conversion rate: You will offer your customer a more complete and personalized experience, increasing the likelihood that they will become a customer.
Optimize your budget: You will be able to allocate your budget more efficiently, investing in SEO for the long term and in Ads for
Consider these factors when planning your digital philippines business email list marketing strategy and choosing the approach that best suits your business.
Imagine the journey of a customer looking for a new smartphone. Initially, they might search for general information such as “best smartphone 2024” (SEO), then they might want to compare models from a specific brand (Ads), and finally they might return to your site to read reviews and learn more about the technical features (SEO). SEO and Ads work in synergy to accompany the customer at every stage of their journey.
SEO is the solid foundation.
SEO is like building a solid building: it takes time and effort, but once completed, it guarantees you a steady flow of interested visitors in the long term.
Ads is the accelerator.
Ads campaigns are like a rocket: they allow you to quickly reach your goals, but they need a constant supply of fuel (advertising budget).
ads accelerator
By combining SEO and Ads, you can:
Increase visibility: you will reach a wider audience, both those actively searching for a product (SEO) and those not yet ready to purchase (Ads).
Improve your conversion rate: You will offer your customer a more complete and personalized experience, increasing the likelihood that they will become a customer.
Optimize your budget: You will be able to allocate your budget more efficiently, investing in SEO for the long term and in Ads for