First Dataset

If you consider transactional emails vs. automatic emails, the latter have more generic content. This does not mean that they are not personalized. They are also, and they respond in the same way to very specific situations. Key situations should be used to send them in order to obtain a specific response from the user. to transactional emails is that these communications do not have to be immediate, nor respond to a specific action by the user . They are automatically triggered when they detect a sales or conversion opportunity. This is where it is especially important to closely monitor the user. This will allow you to know when is the most opportune moment to send your communication. The user may not be expecting this type of email, but you should always try to make sure the customer gets a positive surprise.


For example, sending a birthday greeting and offering a discount for the occasion, or a thank you email for your trust after completing a sale. It cannot be guaranteed that they will have the gmx email list same opening rate as a transactional email, but this does not make them any less important. Among them you will find: Happy birthday. Promotion reminders. Updates. New blog post. Anniversary celebrations. Event information. Persuade to buy again. When you are going to carry out your traditional automatic emailing campaigns, there are also a series of tips that you can take into account to make them more effective. You have to consider that if you think about transactional emails vs. automatic emails, the former are expected, but the latter, although timely, are not triggered directly by the user. [bannerHero] This is why, when creating emails, you should always try to capture the user's attention.